What You Need to Know About Content Marketing Packages in 2023
The Glorious Company Team
Content will provide strong engagement and ROI for your brand, but content needs to be part of a well-thought-out strategy in your marketing channels and sales funnel. You can’t simply create and publish content and hope that it gets you results. If you’re interested in fueling your brand to more online engagements and revenue, evaluating content marketing packages from a content marketing agency is your next move.
Content should not be self-promotional. Instead of advertising your business to potential customers, you need to attract and build relationships with them. Use high-quality content, which answers their questions and pain points, to nudge them down your conversion funnel and then retain them as loyal customers. Smart content marketing, along with a sound content strategy, will help you achieve this.
What Is Content Marketing?
Content marketing is the strategic creation and distribution of content to attract your specific target audience where they spend their time on the internet, so you can build relationships with them and retain them as your customers over the long term. Content marketing is a proven technique where you provide value to your target audience and opportunities for them to engage with your content at all points of their buyer’s journey.
Done properly, this approach to content production and distribution will:
Drive significant organic traffic to your website
Increase customer loyalty
Boost conversions and sales for your brand
Allow you to use multiple marketing channels for your content, thereby maximizing its reach
Depending on your industry and your in-house team, you likely don’t have the expertise or time to devote to devising a content strategy and content distribution schedule on your own. That’s why it’s a smart move to consider content marketing packages offered by professional agencies, so your content strategy and creation goes on autopilot while you run your business.
The Benefits of Content Marketing
Now’s a great opportunity to delve into all the benefits to your brand, business, and website that well-thought-out content marketing brings.
Here’s what you get in exchange for a strong content strategy.
Build a Content Repository
Adding content to your website means you build up the authoritative material on your website that your leads and customers engage with. With content marketing, you can add resources like:
A blog with a plethora of blog posts
FAQs
Ebooks
Case studies
An email newsletter
Infographics
Video
Service pages
Landing pages
Without the addition of more content to your website, you’ll either have just the homepage, an about page, and maybe a few other pages. In the eyes of Google, which indexes and ranks your website, this is a weak impression, which will make it more challenging for your own website to be organically found by your own target audience.
Send Positive Ranking Signals to Google
It’s no secret that Google and other search engines love fresh content. New content tells them that your website is active and relevant to organic search, which makes it easier for search engines to index your content, understand it, and rank your webpages. If you’re always adding new content to your website, you’ll rank for more and more keywords, putting your brand in front of more potential customers. Eventually, this results in a higher click through rate to your website and more organic traffic.
Case in point: Websites with active blogs—where they regularly and frequently add more content to the website via new blog posts and pages—rank higher in the SERPs and get more traffic.
Do the same with your website, and make Google take notice of your brand.
Get More Do Follow Backlinks
Backlinks are ultra-vital to SEO because they increase your rankings in the SERPs. Do follow backlinks are especially powerful. They pass on the all-important and coveted link juice or authority from the other websites that are linking back to your website. Search engines like Google, in turn, view these backlinks to your website as votes of confidence, attesting to the authoritativeness and trustworthiness of the content available on your website.
When you work with an agency or freelancer and buy their content marketing packages, you are creating more high-quality material for your website, which causes blog editors and other websites to take notice of your brand and want to link to your content.
This backlinking to your content and website also creates more referral traffic to your website, which is another positive for your conversions and revenue.
Send More Leads and Customers to Your Website
With more content created, which you can share on social media and through email (not to mention your blog), more people will encounter your brand. This will raise your brand awareness, especially if you have a regular content creation and publishing schedule.
A portion of these people, which includes decision makers at companies, will be sufficiently curious about your brand to visit your website and landing pages, where they’ll consume more of your content as they educate themselves about your solutions to their problems. These folks will become your leads and some of them your customers. A strong content marketing strategy sends more of this valuable traffic to your website.
Lower Your Marketing Costs
Stats show that content marketing costs 62% less than outbound marketing (TV, radio, print, direct mail, cold calling and emailing etc.). This means you actually save a lot of money by reducing or eliminating altogether your outbound efforts and switching over to content marketing, which is considered inbound.
The reason for this benefit is that the people engaging with your content are qualified leads already, to a certain extent, because they organically have an interest in the answers in your content that they are voluntarily engaging with.
Checklist of How to Choose Content Marketing Packages
Now that you have an excellent understanding of the usefulness of content marketing to your organization, it makes sense to talk about how to evaluate various content marketing services packages you may be looking at to take advantage of content marketing’s benefits at your company.
Here’s a step-by-step breakdown.
1. Clarify Your Goals
Your content plans are going to crash and burn without having a well-thought-out goal from the get go. Before checking out any packages or reaching out to content marketing specialists, establish what you’d like to achieve with inbound marketing.
Do you want more organic traffic?
Are you looking for more signups to your SaaS subscription.
Do you need more readers for your email newsletter?
Do you want to build relationships with your customers long-term and increase their lifetime value?
The clearer you are about your goal, the faster you can choose the right content marketing package.
2. Establish Who Your Target Audience Is
Are you a SaaS looking for corporations as your ideal customers? Are you an ecommerce that’s searching for more small and medium businesses as your biggest customer base? Are you a retailer that’s needing more signups from consumers for your email newsletter?
Whatever your target audience is, make sure that you have a laser-focused understanding of whom your content will be appealing to. Devising the content strategy and putting the content marketing production into action will be much more efficient.
If you’re a SaaS, you may want to buy a content marketing package more focused on blog content creation, whereas, if you’re a retailer looking to increase email production, you’ll need to choose a package with email copywriting as its specialty.
3. Decide on Your Budget
Perhaps the most crucial part of our checklist, figuring out your budget before you reach out to any content agency is paramount. Content marketing is never a one-and-done approach; it’s a longer term strategy that builds relationships with your potential and actual customers and so takes months to generate results. Ensure that you have budget to last you a few months, at least.
Be choosy about the packages you’re considering: They usually come in different price points for various periods of time, with more and fewer features. You don’t have to blow your entire marketing spending all at once in the beginning, either. You can always initially choose a lower-cost package, get comfortable with how an agency or freelancer works, evaluate initial results, and then add on subsequent packages to ensure you get more solid results in the months to come.
4. Carefully Study the Package You’re Considering
Ask yourself if you’re getting good value in whatever package you’re considering. Content marketing pricing packages can be bespoke and are definitely not one-size-fits-all. Make sure that the package features align with your goals to optimize your content strategy.
Some packages offer only copywriting, while other include SEO, as the basis for content creation, and copywriting. Others still are only social media packages or email packages. Ask the agency you’re considering partnering with if they can customize a package to your needs and add or reduce specific services according to your goals.
For example, you may have a need for SEO, copywriting, and social media content creation and curation, but not so much for email newsletters (if you’re already doing email in-house).
5. Scrutinize the Trustworthiness of the Agency
Another critical step to take, determine if your content marketing partner has the authoritativeness and legitimacy to actually bring you beneficial results. A good place to start to check out their credibility is their Google Business Profile: Look for reviews and what their past and current customers have said about them. Look for expertise in their industry as well as good soft skills like communication, transparency, and the like.
Other places to check online include review aggregator sites like Clutch and TrustRadius (if applicable).
You can also ask the agency you’re considering partnering with for any case studies they may have about successful results they brought past clients.
6. Ensure They Can Scale With You
Your content marketing package provider should be flexible enough, so that they can accommodate your growth and any adjustments in packaging selections you need to make. They should have numerous packages from which you can choose, along with any customized package that they could put together for your unique marketing goals.
You may have to add on more services as the months go by or remove some, and you don’t want a provider that doesn’t offer you this flexibility to adjust based on your business conditions and needs.
Examples of Content Marketing Packages
With the sheer choice of online marketing packages available to you, it’s not uncommon for it to get confusing.
Here’s a straightforward bunch of examples showing you the types of content packages agencies typically sell and what you can expect with each.
Content Marketing Package
Remember our earlier definition of content marketing? How it’s about creating content, based on a sound content strategy, to build relationships with your leads and target audience, so you can move them down your sales funnel? There are many moving parts when it comes to content marketing, so here’s an example of the potential list of services such a package includes:
SEO
Competitor analysis
Content strategy
Content writing
Blog posts
Ebooks
Case studies
Articles
Email newsletters
Website copy
This type of package is ideal for a small business or even large corporation that doesn’t have the expertise in-house to create all of these assets and publish them according to a well-thought-out content strategy and schedule.
SEO Marketing Package
An SEO marketing package includes all of the tactics and strategies you need to increase your SERP rankings and drive more organic traffic to your website. This is ideal for increasing your brand awareness and optimizing new and existing pages. SEO marketing packages can include:
Keyword research
Keyword gap analysis
Website audit
Programmatic SEO
On-Page optimization (title tags, alt text, meta descriptions, formatting)
Off-Page optimization (guest posts, backlink campaigns)
Content strategy
Organic traffic monitoring
An SEO marketing package is a great, foundational place to start, and then you can build on top of it with other marketing packages that complement its features.
Social Media Marketing Package
Social media packages typically come with all the basics you need to establish yourself on various social platforms, so you can begin to attract and engage with your target audience on this fertile ground. Here’s a look at what you can expect to get:
Social media strategy
Account setup
Competitor analysis
Content creation
Content curation
Social media management (responding to comments, interacting with other accounts)
Social monitoring and crisis management
Depending on your specific goals, a social media marketing package can be a standalone purchase without the need to augment it with anything else.
Email Marketing Package
Nurturing your leads and maintaining long-term relationships with your customers is greatly helped with on-point email marketing strategies. The return on investment (ROI) of email is still among the best (if not the best) of all types of content marketing. Some studies reveal that you get back $36 for each $1 you spend on email. Not bad! Here’s what a typical email marketing package may look like:
Understanding your target audience(s)
Planning the content for email campaigns
Writing the content for each campaign
Sending out emails using email tools
Maintaining the legitimacy of email lists via audits
Designing email templates
Segmenting the email lists
Monitoring the performance of all campaigns
Email marketing goes hand-in-hand with the other packages and is a well-rounded part of a holistic content marketing strategy.
The Glorious Company: Content Marketing Packages
At our content marketing agency, we’re delighted to offer our clients a variety of different content marketing pricing packages that best suit their individualized goals for different stages of growth.
Depending on what size business you are—and how quickly you want to grow with content strategy, marketing, and creation—we have numerous pricing packages that address this.
You also have the option of having an even more bespoke package designed just for you. For fully customized content marketing packages that are tailored to your unique goals, contact us now.
Content Marketing Packages Will Help You Grow
There’s no doubt about it: Content is the single-best tactic you can use to grow your brand on the web today. By attracting leads and potential customers to your brand, building relationships with them through content that engages them and speaks to their pain points, and using that content to move your target audience down your sales funnel, content marketing is successful and cost-effective.
Our content packages have been designed with impact in mind, empowering you to get all these benefits from numerous marketing channels. And the best part about them is that they’re totally customizable, so you can always choose a value package that works the best for your needs and goals.
If you’re interested in partnering with a high-ROI content marketing agency to grow your business and revenue, then reach out to us now. Contact The Glorious Company today for a no-obligation consultation and estimate.
Have any questions? Keep the conversation going by leaving a comment below.
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