B2B SEO Services
B2B SEO Services That Make All the Difference for Your Brand
Trust Your Website to an Agency With a Proven Track Record
Don’t entrust your business-to-business SEO to just anyone. It’s vital that you partner with an agency that intimately understands the workings of B2B online searches and marketing. For you to be successful, your company needs a content strategy that takes into consideration your ideal customer profile, business goals, and other factors. It needs a partner that specializes in B2B SEO services.
Our team of in-house B2B SEO specialists has you covered. We partner with you to gradually move your website to the #1 search engine results page (SERP) on Google. Our SEOs, copywriters, and content strategies work together to determine the best way forward to improve your search visibility and B2B lead generation.
The State of SEO for B2Bs
SEO for B2B companies is a unique matter that deserves a custom-made solution. Unlike B2C companies, B2Bs face a much longer sales cycle based on decision-makers gathering a plethora of information before making a purchase. As a result, your website, landing pages, service pages, blog, and downloadable content need to be chock-full of relevant information that provides strong value to these decision-makers.
Sometimes, your pricing may be very unique from customer to customer; other times, your content may be viewable only after a login. In either case, consulting with our team to figure out the best course of action for your B2B is to your advantage.
Keep in mind that first-page placement on the all-important search engine results pages (SERPs) of Google is crucial to your success. The number one goal of any powerful SEO strategy is to get your website—and its pages like landing, product, and service pages—on the first SERP for specific organic keywords. If your B2B doesn’t show up on the first page, then your competitors are getting that rich, organic traffic instead.
The benefit of working with us is that our SEO experts have a proven track record of getting B2B businesses—large and small—on the first Google SERPs for certain organic keywords.
Benefits of Working With a B2B SEO Company
The team you partner with for B2B SEO services is critical to your success in business-to-business campaigns. At The Glorious Company, all your content partners work in the US, and nothing is ever outsourced overseas. This means you have an attentive partner, working with you 24/7/365, always ready to respond when you have questions.
An on-point, expert team is only the beginning.
We also take pride in getting you results. Drawing on the years of experience of our team at our B2B SEO agency, we carefully plot out the distinct parts of every B2B marketing campaign we’re involved in. We take great care to craft content that answers the important questions that your buyers have at every stage of the buyer’s journey. The result is a carefully laid out content strategy that brings you brand awareness, leads, and more sales.
What Kinds of B2B SEO Services Should an Agency Offer?
When you’re evaluating the best B2B firm to partner with, you need to make sure that it offers a wide range of services, so you can get the most from your B2B campaigns. In general, a strong partner for your B2B marketing should offer the following services:
Keyword research — It’s vital to discover what organic keywords your customers are searching for and then create content to put your website in front of them during these organic searches on Google.
Content strategy — Once we have a keyword list established, that helps inform the content strategy going forward. Any strong content strategy solidifies what topics (whether written or video) to create, using the right organic keywords, to educate your customers when they’re searching for answers on Google.
Competitor research — It’s important to understand what content your competitors are creating and what questions they’re successfully answering for their customers. This gives you great insight into what pain points those in your industry have and your competitors are alleviating.
Keyword-gap analysis — Closely tied into competitor research, keyword-gap analysis is the standard of any content marketing agency that wants to give its clients a leg up on the competition. This involves analyzing what organic keywords your competitors are ranking for on the live SERPs—and then creating better content than them to take away organic search market share from them.
SERP research — SERP research means manually analyzing each successful result on the first SERP to see what content is resonating with people searching for answers based on specific keywords and keyword phrases.
Content writing/copywriting — The way that content is crafted to make things as readable and legible as possible can’t be understated. Our experts’ copywriting services guarantee that your website copy, landing page, blog post, ebook, or other content material is always easy to consume.
Branding — As a result of our B2B campaigns, your brand awareness will gradually improve to the point where new leads will be searching for you by name.
SEO analysis and reporting — B2B marketing is only as good as the metrics we get for our clients. That’s why our SEO consulting services include carefully keeping track of every organic keyword, slice of organic traffic, and other statistics vital to your success.
Monthly reporting and tracking — Getting a snapshot over a period of time empowers you to understand exactly how your B2B marketing strategy is going. Our B2B SEO experts break down reporting over months, so you can get an accurate view of how well your organic keyword rankings and organic traffic, as well as your SERP performance, are doing.
B2B SEO FAQs
Q: What is B2B SEO?
A: B2B SEO is the tactical process of helping B2B companies advance to the first Google SERP by creating content that’s highly relevant to their audiences. This involves using keyword research, keyword-gap analysis, and content writing to craft content that addresses the pain points of B2Bs’ customers, thereby drawing in and building trust with leads.
Q: How can you make SEO work for B2B companies?
A: Professional SEO services can work for any business big or small that has a website on the Internet. As long as you have customers or clients who are looking for your products or services online, then you can use SEO to increase your website’s visibility in Google search to receive more organic leads and traffic, along with more organic keywords to rank for. Having a B2B content marketing agency like us leading your marketing campaigns is the game changer.
Q: What are the SEO tools your marketing agency uses?
A: We have a broad breadth of SEO tools we rely on to power our clients’ B2B marketing on the Internet. Here are just some of the ones we’ve used:
Google Analytics
Google Search Console
Semrush
Mangools
Q: How does my B2B choose the right B2B SEO agency?
A: It’s simple: You do your due diligence. Start with checking out their ratings and reviews on places like Google My Business. If they’re reputable, they’ll have numerous, legitimate, positive ratings. See if they have a LinkedIn company page as well and if that’s active and regularly updated with content. Navigate throughout their website. Read their blog. Evaluate their service pages. See if it communicates value and knowhow in their industry. Finally, contact the agency and see if and how they respond to your questions. If they’re legitimate, they’ll be thorough with an immediate email response and be happy to jump on a call with you to learn more about your pain points.
Ready to Boost Your Business by Partnering With Us for Your B2B SEO Services?
There’s no time like right now. If you’re sick of losing organic traffic market share to all of your competitors, then contact our SEO professionals today to see how we can solve your B2B problems.