You have your photography studio set up, you have some clients lined up, yet there’s one crucial factor missing. Have you even thought about SEO for wedding photographers? After all, you need to be found in your local area, so that you can build a steady and growing client base. Without search engine optimization, you won’t get found aside from word-of-mouth recommendations.

An enterprise SEO audit is ideal for bigger websites that have more than 1,000 webpages. This process gives you a detailed breakdown of what your website needs to improve if you want to rank higher in the search engine results pages (SERPs). Performing an audit is an involved, step-by-step process. It’s best done with a checklist, whose items, such as mobile friendliness and website speed, you can cross off as you go along.

Your prospects and customers are using mobile more so than desktop. According to the latest research from Statcounter, 50.48% of traffic comes from mobile while 46.51% of traffic comes from desktop. Any successful marketing strategy today will prioritize marketing on mobile devices. To get the most from mobile content marketing, appeal to your target audience by creating content tailored to readability on smaller mobile devices, build relationships with your audience, apply mobile SEO, and distribute your content on social platforms and email. Then, monitor your mobile content’s performance and adjust accordingly.

You’re a content creator and influencer, yet you’re having a hard time figuring out how much to charge for content creation. This is a common problem for any marketer and entrepreneur working in the content industry. As brands understand the sheer value of using content to build relationships with their target audiences and market to them, content creators are more in demand than ever.

ChatGPT has the potential to revolutionize the way that people can leverage technology. Though still in its infancy, this AI or artificial intelligence chatbot has a myriad of possible applications. It may eventually replace content writers, freelancers, graphic and web designers—though its output still is inferior to human skill.

With over 470,000 words in the English language—why do businesses fixate on so few?

You’re finally ready to take your business online. You’ve determined that there’s a whole, new market waiting for you online, and all your stakeholders are on board. While selling your products or services online provides a breadth of opportunities, making the jump online isn’t always smooth for each business. In fact, it can be fraught with a lot of challenges. Just 10-20% of online businesses succeed, with most going under in the first 120 days.

Enterprise content marketing is creating and using content to raise brand awareness for large-scale organizations like Fortune 500 companies and build long-lasting relationships with their customers. This approach is rooted in a sound content strategy, something that many enterprises lack internally, due to the number of divisions and product teams competing with each other and being disorganized.

Striving to get to the 1st page of the search engine results pages (SERPs) for their keywords is the goal of any digital marketer. Getting there can be quite the challenge, depending on your niche and the competitiveness of your keywords. Competition in today’s organic search is fiercer than ever.

SEO is the process of optimizing your website, so that your customers can find you in organic search on the web. An SEO strategist is the specialist—typically working at a content marketing agency, freelance, or in-house—tasked with devising and executing the plan to ensure that your website is found by your target audience and optimized for conversions.

Today’s tech companies owe their growth and success to implementing a robust content strategy. Content marketing for tech companies has been one of the biggest game changers for businesses like SaaS, fintech, B2B, and others that recognize the value of content in connecting with their target audiences.

One of the common misconceptions of the content marketing vs. social media marketing debate is that they’re the same, when they’re not. While they do have similarities and overlap a bit in strategy, they serve entirely different functions. For one thing, content marketing is a strategy you can apply to numerous marketing channels whereas social media marketing is highly specific and focused on social platforms. Both heavily use content to interact with a business’ target audience.

The online economy has never been more popular. One of the most popular careers and side hustles is freelance digital marketing, where you can work from home, a shared co-working space, or even a coffee shop to fulfill client projects. That begs the question, “Is freelance digital marketing legit?” The answer is a resounding yes.

Content will provide strong engagement and ROI for your brand, but content needs to be part of a well-thought-out strategy in your marketing channels and sales funnel. You can’t simply create and publish content and hope that it gets you results. If you’re interested in fueling your brand to more online engagements and revenue, evaluating content marketing packages from a content marketing agency is your next move.

With all the ranking factors Google uses in its algorithm, it’s a matter of great urgency for content marketers to become as SEO compliant as possible. Throw in the mix Google’s constant algorithm updates that reward or punish websites based on their adherence to Google’s guidelines, and you have more reason than ever to stay on Google’s good side.

Chances are that you don’t have the expertise at your company to develop high-converting content for your various marketing channels. Thankfully, you can always partner with a content creation agency to add this capacity to your marketing operations. Content creation agencies are teams of content writers, SEOs, and content marketers who craft content to skyrocket your website to the first search engine results pages of Google.

If you’ve wanted to use content to educate and engage your target audience, you’ve thought about content marketing. You may never have gotten around to implementing a campaign because you were unsure of how to proceed or didn’t have the time to do it yourself. In both of these situations, hiring a content marketing consultant can be the answer to your content pain points.

Copywriters need to keep their skills sharp. Looking to improve your copywriting chops or break into the industry? A copywriting podcast is the ideal place to learn and gain inspiration for your writing skills and mastery of this art form.

It’s always been your dream to start an ecommerce business. You build your website and sell products, yet you have no organic traffic or sales. It takes more to turn a profit. When you engage the services of a comprehensive ecommerce agency, you greatly speed up your pathway to profitability.

Demand generation is tailor-made for B2B companies. Before you can get leads to move down your sales funnel, you naturally have to make them aware of your solution, product, or service. That’s where generating demand for your brand comes into the picture. That’s also where the right B2B demand generation agency can do a lot of good for your awareness goals.

Have you ever wondered how a simple picture and a clever caption can make a splash on the internet? In today's digital world, anyone can become a marketing meme enthusiast and captivate their online audience with humor and imagination. Marketing doesn't always have to be about complex strategies and large budgets. Sometimes, it's about embracing your inner meme creator.

You may want to consider a copywriting side hustle if you’re looking to make some extra money. Copywriting is the art and science of persuading readers to take action, usually to complete a purchase. It’s a well-paying occupation, with the average US base salary being $72,341, so just imagine how much you’d still make if you made room for copywriting as a side hustle.

Financial copywriting creates content for a niche that appeals to a highly specialized target audience. These are people who are searching for answers and advice to their finance pain points. They’re not experts, so they’re searching for content that clearly informs them with simple, everyday language instead of financial jargon.

Today’s enterprise companies face stiff competition in tough industries where innovation happens at a breakneck pace. Each enterprise wants a strategy that will give them the edge over their competition. Partnering with the right enterprise digital marketing agency gives you results fast.

A B2C marketing agency targets consumers, the end users, with their ad campaigns, rather than businesses. Agencies of this type work hard to create an emotional connection between your products and services and your customers. Chief in their goals is to highlight the unique value proposition of your brand to your customers.

As a business owner, you face a choice. You can choose a boutique marketing agency that provides you with a tailored solution for specific marketing goals you have, or you could go with agencies that have more generalized service offerings. If you go with a more full-service agency, you could be at a disadvantage from the lack of customization to your individual business needs.

In our list of the best content marketing books, we’ve taken great care to assemble a collection of the most lauded books for professionals who use content to market products and services.

Content marketing is a thoughtful strategy that relies on creating and distributing informational content that builds relationships with leads and moves them down the sales funnel for conversions. Marketers use content in blogs, ebooks, case studies, email, and social media to attract their target audience and turn them into paying customers.

As more customers find brands online, inbound marketing is all the rage. These days, customers and decision makers do their own research on the web and educate themselves about brands, products, and services. When they express interest in your offerings, a dedicated inbound marketing strategy helps you close the deal. This means that partnering with an inbound agency turns leads into paying customers.

Businesses of all sizes, whether B2B or B2C, need to stand out in today’s hyper-competitive industries. You need to educate your customers about your products and generate leads from organic search, paid ads, and social. Unfortunately, most businesses lack the expertise or time to invest in creating content for their brand. Luckily, white label content marketing is your solution.

SaaS products and services are part of a crowded marketplace these days. Standing out among your competitors is increasingly difficult, especially when your brand sells products and services that are intangible and only available online. A B2B SaaS marketing agency is your game changer in elevating your brand awareness, reducing customer churn, and driving more organic traffic than ever to your website for conversions.

Creating written content for your website, blog, landing pages, or other online platform is necessary if your business or brand wants to grow its brand awareness. Doing so leads to more organic traffic, conversions, and sales for you. Since you can’t handle everything yourself, partnering with an SEO content writing agency is the big lift you need to see positive results in your online marketing.

Successful B2B marketing requires an understanding of the unique sales processes in this industry. Business to business has long sales cycles, partly based on the large amount of revenue involved in deals. Decision-makers need a lot of information and need to feel confident before they’re comfortable making a purchase.

SaaS, or software as a service, is a rapidly growing niche within the technology sector. As SaaS companies have become more in-demand due to the popularity of their subscription models, a new need has emerged: the need to create and distribute content to attract more customers.

There are so many agencies advertising their services that it can be hard to make an educated choice about which one to partner with.

How can you choose the best B2B SEO agency?

Finding a good copywriting agency to work with requires due diligence. There are many agencies, yet only a select few are qualified to be your trusted partner.

How do you find a copywriting agency that performs well for you?

Monetizing a blog is no easy task. But with proper research and planning, it is possible to create a blog on which you enjoy writing for years and make it a sustainable business you're proud of.

Many marketers and writers get stuck on ending a blog post successfully. Sometimes, it’s hard enough coming up with a plan to write a blog post outline, but having writer’s block when you’re so close to the end can be really frustrating. Blogging helps SEO, so it’s imperative you write a killer conclusion to ensure your site visitors keep engaging with your content.

Writing a blog post without an outline is hard. You’re just jotting down your thoughts as they come to you, without having guidance for the structure of your information. You’ll likely end up with disorganized writing that doesn’t succeed in communicating what you want to your target audience, which hurts your brand.

The short answer is yes, blogging helps your SEO. Blogging is one of the best ways to drive organic traffic to your website, which you need to grow your online brand awareness and business. Google and other search engines love fresh content, so each time you post on your blog, you are increasing opportunities for your website to rank higher on the search engine results pages (SERPs).

Threads is Meta’s new social media app, meant to be the so-called “Twitter killer.” Built by the Instagram team, Threads immediately got off to a super-strong start, surging to more than 100 million new users in less than 5 days after its launch on July 5, 2023. These were truly impressive Threads statistics.

Since then, things have quickly taken a sharp downturn for the app.

Slack is a team communication tool and instant messaging program founded by Stewart Butterfield, a programmer and serial entrepreneur, and launched to the public in August 2013. From humble beginnings as an internal program for one of Butterfield’s early companies, Slack Technologies, LLC today has a market cap of $26.51 billion (as of July 2023) and is owned by the tech giant Salesforce.

The acronym SEO stands for search engine optimization. With all the jargon involved in online marketing, it’s sometimes easy to get confused. If you’re new to the industry or working with a specialist to, say, start a blog, it’s crucial to have working knowledge of terms like SEO and related SEO acronyms.

It’s easy to mix up content marketing vs digital marketing because they sound almost identical and are part of the broader concept of online marketing. In today's modern marketplace, organizations are always looking for ways to reach and engage their target audience. Content marketing and digital marketing are popular techniques in the service of this goal. Both aim to increase organic traffic and conversions, but their methods differ.

If you want to increase brand awareness and successfully put your products and services in front of paying customers, you should definitely implement a digital marketing strategy. The reach and impact of marketing your brand on the Internet—with its numerous channels—is simply too effective and affordable to pass up. Chances are you’ll want to hire a digital marketing agency to run your campaigns, especially if you’re new to the game.

Learn what it’s like to run a lucrative online business when you start a content marketing agency. Running an agency puts you right in the middle of the hottest form of marketing in the 21st century. You’ll work with clients big and small to develop content strategy and decide which marketing channels are most effective for specific content types. It requires dedication, business savvy, and project management skills.

Organic traffic is website traffic that comes to your site from a search engine like Google or Bing. It’s when people are searching for a specific keyword, phrase, or question and then visit your site because they see, on the unpaid search results, that your content has the answer they’re looking for. The more organic traffic you can drive to your site, the more your site will grow.

Starting a blog is a phenomenal way to create content that you’re passionate about, which educates people in your niche. Eventually, you can turn this into an opportunity to make revenue. Running a blog is a popular activity for creatives and budding entrepreneurs from any background, who want more control over their lives and finances. If you want to learn how to start a blog, you’ve come to the right place.

Content marketing is considered a core strategy by over 80 percent of marketers. Blogs aren't just a means of providing updates about company news and activities. They've become an invaluable tool for driving organic traffic to websites, building trust with customers, and improving lead generation.