The Best AI Writing Tools 2024 That You'll Love
The Glorious Company Team
The best AI writing tools 2024 still can’t replace human involvement, at least not now. In spite of all the hype with AI, the truth is that you’ll still have to heavily edit and oversee the text generated by AI writing tools. Sure, you’ll be able to write faster than writing manually, but using an AI tool isn’t even recommended by knowledgeable marketers for good SEO performance.
If you want to generate ideas, save time with written output, and then still edit what an AI tool generates, then AI can work for you. If you understand all this and still want to proceed, let’s take a look at what AI writing software is best for you.
Best AI Writing Tools 2024
We’ve experimented with and researched various AI writing tools on the market.
A video describing the 10 best AI writing tools 2024.
This list is a combination of software that’s been around for a few years as well as relatively new players to the AI scene.
1. Frase
Frase is an all-in-one AI writing tool that goes beyond just generative text, which is one of its biggest value propositions. Founded in 2017, Frase has been around for several years but only got more popular recently. Whereas other AI writing tools only allow you to generate text, Frase is a comprehensive content creation and SEO tool that relies on AI.
Pros
Frase lets you review the top 20 results for any keyword or phrase from the search engine results pages (SERPs) at a glance, while also giving you SEO recommendations for specific keywords you want to create content around. The point of Frase is to give you the data + recommendations you need to beat your competitors in the SERPs—for any keyword. As such, it’s a powerful AI research tool as well.
Instead of manually searching for queries on Google and then comparing the top results live, you get all this data imported into one, seamless platform: your Frase dashboard. Frase’s helpful UI lets you take all this information, create a document, brainstorm an outline, and start AI-writing with ease.
Cons
Frase’s text output can be a bit generic and repetitive at times, so much so that it necessitates manual (ie, human) copyediting to ensure a more natural, human-style flow of writing. That’s not really that much different than most any of the best AI writing tools, but it’s something worth pointing out. If you want to publish copy that’s beyond the generic, you’ll have to make it more unique by adding your own spin, research or data, and colloquialisms to it.
Frase is currently working on a Frase 2.0 public beta, said to be more modern and powerful. We’ll see if this improves things down the road.
Pricing
Frase has three tiers:
Solo — $15 per month
Basic — $45 per month
Team — $115 per month
Search queries are generally limited per month, unless you go with Team, which gives you limitless search queries.
Image Credit: Frase
You can also add on extra features for additional charges per month, on top of your regular subscriptions. For example, the Pro add-on, for $35 a month, gives you access to SERP-based, full-article generation, and the API add-on, for $50 a month, lets you take advantage of Frase’s scraping and NLP (natural language processing) technology with your proprietary code.
2. Jasper
Jasper is a well-known choice for AI writing apps, particularly for its high-quality output for various content types like listicles and short copy. Its standout feature is the long-form editor, which allows users to input commands in plain language, and Jasper will generate content accordingly. In spite of some recent stumbles with its employee layoffs and declining organic traffic, Jasper’s core offering is still strong.
Pros
Jasper’s user experience (UX) is based on being straightforward, which allows many subscribers the chance to create something meaningful from the get go.
Consider some of Jasper’s key features:
A long-form assistant for creating articles and custom tools
The use of GPT-3 (Generative Pre-trained Transformer 3) for content generation
Over 50 templates for different content types
Pre-made "Recipes," which are advanced templates
Support for 25 languages
Additional tools like a grammar checker, plagiarism tool, and SEO mode
Jasper’s interface is user-friendly and intuitive, making it easy for beginners to get started. Users can also quickly adjust the tone of voice in their documents.
Cons
As with all AI writing tools, the quality of the output leaves something to be desired. Sometimes, the output is downright inaccurate, even with the most specific guidelines in your inputs. Another con is you have to do a lot of fact-checking with Jasper, especially if the subject matter you’re asking it to write about is quite complicated or technical.
This can lead to you going through your credits somewhat quickly, especially if you have a lot of writing to do and you have to redo it quite often.
Pricing
Pricing always depends on whether you have the budget for the software as well as how valuable you believe it is to use.
Image Credit: Jasper
Jasper’s pricing comes in three tiers:
Creator — $49 per month per seat
Pro — $69 per month per seat
Business — Custom pricing available once you contact Jasper’s Sales team
Both Creator and Pro feature 7-day free trials, which makes it an ideal time to acclimate yourself with this software and see if it’s worthy for your longer commitment.
3. ChatGPT
ChatGPT, developed by OpenAI, is seen as the AI software that brought AI into the mainstream, beyond just the community of online content writers and SEOs who’d already dabbled with AI writing software a bit. From about December 2022 onwards, ChatGPT became a household brand name, thanks in large part to explosive and sudden media coverage. It started out as a publicly available model, but was eventually turned into a paid-subscription model by OpenAI.
Pros
ChatGPT is, in a sense, more than just an AI writing tool. It’s an algorithm whose aim is to create natural conversation in a seamless and uncomplicated manner. As a result, you can ask it anything, and the model will respond with answers for a nearly unlimited range of subject matter. That gives you a lot of freedom to experiment since ChatGPT lets you also:
Learn
Get different points of view
Delegate and execute instructions
Obviously, you can also just use it to write content for the internet or for offline projects, as well as to edit any text that you paste into it.
Cons
Though ChatGPT leans heavily on natural language processing, it’s not without its kinks. First and foremost, the information you get in the outputs needs to always be fact-checked since this software is only as reliable as the intentions of its programmers. While it does come in handy for getting answers to queries quickly, the manual aspect of verifying that can be time-consuming.
Also, the output can be quite generic and repetitive at times, owing to the fact that AI is still in its infancy and should continue to improve, over time. Right now, written text that you generate with this AI writing tool can at times be unnatural-sounding and can require significant editing.
Pricing
ChatGPT used to be free, but OpenAI eventually introduced a slew of tiered subscriptions.
Image Credit: ChatGPT
Currently, there are four tiers:
Free — $0 per month
Plus — $20 per month
Team — $25 per user per month when billed annually; $30 per user per month when billed monthly
Enterprise — Custom pricing; contact ChatGPT’s Sales team
Free is ideal for beginners just getting introduced to ChatGPT whereas each subsequent tier adds more features from DALL-E image generation to teamwide integrations.
4. Rytr
Rytr is a budget-friendly AI writing tool, popular for its affordable pricing and practical features. It offers a completely free plan, as well as reasonably priced, paid options. Although its content output may not be as consistent as more expensive AI content generators, it compensates with integrated plagiarism detection through Copyscape and the ability to generate SEO-friendly metadata.
Pros
One of Rytr’s biggest strengths is its outline generation: Rytr assists in creating blog outlines and video content by offering key points, target keywords, and suggested headings. This feature is particularly useful if you’re stuck and provides some direction without fully relying on AI for content creation.
Rytr can also generate AI-written articles and long-form copy. You’re able to refine generated content with Rytr’s ‘Rephrase’ or ‘Improve’ tools, similar to Grammarly or Quillbot, making it easy to adjust phrases or sentences until they are satisfactory.
Cons
Unfortunately, the integration with Copyscape’s plagiarism detection is only available in paid plans, so to ensure that your output copy is always original enough, you’ll have to shell out for a monthly subscription cost. Another point of criticism for Rytr is its interface. Depending on your level of proficiency with apps and platforms, diving into Rytr’s busy user interface may be a bit overwhelming at first. It takes some getting used to before you can make sense of it smoothly.
While it has affordable pricing and useful features, its content generation may sometimes be repetitive, and its keyword research capabilities are basic.
Pricing
Rytr's pricing is highly competitive, offering a free plan with limited features and two paid plans.
Image Credit: Rytr
The free plan allows up to 10,000 characters per month without plagiarism checks or tone matching. The Unlimited plan costs $7.50 per month annually or $9 per month and offers unlimited content generation with some advanced features. The Premium plan, at $24.16 per month annually or $29 per month, provides the most comprehensive features, including multiple tone matches and support for 35+ languages.
5. Scalenut
As one of the more powerful best AI writing tools of 2024, Scalenut has developed a reputation for fast content generation. That’s a benefit if you want to create content in bulk, yet it does not always meet the high-quality standards that Google’s algorithms are looking for when it comes to ranking your SEO content highly on the SERPs. If you have walls of long text to create from scratch—without caring so much about SERP rankings—then this is your go-to tool.
Pros
Scalenut stands apart from the competition with the sheer number of templates it offers you, which helps you get into writing quickly. Another perk is its Cruise Mode, typified by how it lets you brain-dump ideas and then unleashes its AI to entire, long articles in under a few minutes’ worth of time. Another strong feature is the availability of tutorials and documentation on the platform, helping you solve problems (should you encounter them) with their UI quickly.
And if you’re a WordPress user, then Scalenut streamlines your content creation process by allowing you to straightaway export a blog post to your WordPress website to publish it there.
Cons
As with many AI writing solutions, the output is never perfect. The same is true with Scalenut, whose output demands that you invest some time editing it to finetune it, as well as to fact-check the information that Scalenut spits out. Expect to spend additional time not just editing but also adding unique content such as research, interviews, FAQs, and other content to differentiate yours from what your competitors already show in the SERPs.
Pricing
Scalenut has three, dedicated plans for you to take advantage of:
Essential — $19 per month (yearly plan)
Growth — $39 per month (yearly plan)
Pro — $74 per month (yearly plan)
Image Credit: Scalenut
Essential is all you need if you’re an individual, small creator whereas the Growth plan is perfect for you if you’re a startup. The Pro plan is suitable for bigger teams, agencies, and businesses.
6. GrammarlyGO
Grammarly has long been a trusted tool for writers, offering suggestions to make their writing clearer and more effective. Recently, Grammarly introduced GrammarlyGO, an advanced add-on that enhances the platform's capabilities. GrammarlyGO is deeply integrated with Grammarly, and its effectiveness relies on understanding how both tools work together.
GrammarlyGO operates on a system of prompts, with the number of prompts available depending on the user’s plan. Free users receive 100 prompts per month, Premium subscribers get 1,000, and Business users also have 1,000 prompts per user per month. Each time GrammarlyGO is used to improve text, a prompt is consumed, regardless of whether the suggestion is accepted.
Pros
GrammarlyGO’s AI features are categorized into five key functions:
Ideate: This feature helps users brainstorm article ideas, offering thought-provoking topics that can capture readers' attention. For example, it can suggest ideas like "Five ways to motivate employees."
Compose: GrammarlyGO assists in writing content from scratch. Users can provide details to improve the output, such as drafting a cover letter or an engagement announcement. The more information given, the more tailored and effective the result.
Reply: This feature helps craft responses to messages, ensuring they are engaging and appropriate. For instance, users can ask Grammarly for help in responding to a job offer or congratulating friends on their wedding.
Rewrite: This function allows users to enhance existing content by rephrasing it to improve clarity and impact.
Personalize: Users can tailor GrammarlyGO’s suggestions to match their style or tone, making the writing process more personalized and effective.
Cons
One of the biggest cons we can see is the restrictive prompt limits. Keep in mind that you only get a limited amount per month, even on the most expensive plan, so it can be that you use up all your prompts, and it’s still insufficient for your needs. People working on many reports, whether in school or at their job, probably will feel like the limits are too restrictive.
The other issue is the learning curve associated with GrammarlyGO. This AI writing tool is designed to work in the background of your other open apps and websites, which may lead to some challenges getting used to it.
Pricing
There are four pricing tiers with GrammarlyGO:
Free — The most basic features available at no cost.
Premium — $12 per month (annual plan)
Business — $15 per month (annual plan)
Enterprise — Contact Grammarly’s Sales team for custom pricing.
Premium is great for individuals who want a bit more capacity with Grammarly while Business is ideal for team-focused work.
Image Credit: GrammarlyGO
Enterprise is meant for bigger teams with additional security.
7. Writesonic
This up-and-coming AI writing tool is a unified AI content creation and SEO toolset, making it a more holistic approach to generative AI software. Writesonic stands out from competitors due to its unique value proposition. Few writing tools can boast that they use real-time data based on factually accurate web search information. Writesonic is also model agnostic, which means it doesn’t rely on solely one LLM (large language model) provider, which gives you the fastest and most reliable outputs.
Pros
Writesonic excels at offering a slew of features, like its SEO Checker, which provides you with real-time insights to help you optimize your content and keep you competitive in the SERP rankings. It also comes with more than 80 prompt-ready templates for a variety of use cases like social media posts, articles, summaries, paraphrases, landing pages, and product descriptions, to name just a few.
Another interesting feature is its Botsonic, which allows you to build your own custom Chatbots that are trained on your own data. This ought to speed up your workflows.
Cons
In spite of this writing software’s claim that it’s factually accurate, you always have to remember that no AI software is ever always perfect. As such, it falls upon you to always fact-check the output released by tools like Writesonic. That’s where your work really begins, as you’ll find that, although it may be tempting to simply input a few prompts and publish your output right away, you’ll constantly have to proofread and manually edit the outputs Writesonic spits out.
While this may not be terribly different from other tools, other tools don’t go as far as to claim factual accuracy. Remember that, to gain traction in SEO and the SERP rankings, you’ll always have to manually copyedit and improve what AI provides you in its output.
Pricing
Writesonic’s pricing plans break down into four tiers like this:
Free — The most basic version for those trying out the tool.
Chatsonic — $12 per month, charged annually.
Individual — $16 per month, charged annually.
Standard — $79 per month, charged annually.
Chatsonic is perfect for those starting out and wanting to test out ChatGPT’s features.
Image Credit: Writesonic
The Individual tier is essential for content writers. The Standard tier is great for content marketers and SEO teams.
8. Anyword
Anyword is AI writing software designed to help users generate content tailored to specific audiences, making it an effective tool for boosting engagement and sales. It offers a range of features, including an Audience Engagement Score that evaluates how well your content might resonate with your target audience and customer profiles that allow for tailored copy. Additionally, Anyword provides excellent support for content templates, enabling users to create or use existing templates to suit their needs. It also includes an API for on-site content optimization, ensuring continuous improvement.
Pros
Navigation matters a lot, particularly since users want to be able to dive in and start using the AI platform without a steep learning curve. To that end, the interface of Anyword is clean and user-friendly, with a dashboard that’s easy to navigate despite the software's extensive capabilities. New users can quickly get started with a guide that helps them create their first blog post, making the learning curve manageable.
Cons
However, while Anyword is provides a strong user experience, it comes with a steep price. The lowest subscription tier is $49 per month, and access to some of the more advanced features, such as marketing channel integration, requires a $499 per month plan. The custom plan is even costlier than that, making Anyword a huge investment. As a result, it may not be the best option for those who are bootstrapping or working with a limited budget, such as freelancers or smaller boutique agencies.
Pricing
Anyword’s pricing is based on four tiers.
Image Credit: Anyword
The first three of which come with a 7-day free trial:
Starter — $49 per month
Data-driven — $99 per month
Business — $499 per month
Enterprise — Custom pricing; contact Anyword Sales for more information.
9. Longshot AI
As far as AI writing assistants go, Longshot AI is your all-in-one tool. Think of it as your AI co-pilot, complete with a built-in fact checker, semantic SEO, 1-click autoblogs, AI content planner, Google Search Console-based optimization, and AI interlinking. Longshot AI is trusted by tens of thousands of content creators and some well-known brands like Google, Volvo, and AOL.
Pros
One of its strengths it that it works with quite a few tools you’re likely already using in your online content-creation journey. This includes tools and apps like Webflow, WordPress, Google Docs, and Google Search Console, just to name a few.
Longshot AI also makes it easy to plan content by offering you numerous content topic suggestions, all tailored to your target audience. Its other unique value proposition is its propriety FactGPT, a feature that gives you real-time answers and well-sourced content that has accurate citations.
Cons
If there’s one con that stands out right from the get go, it’s that an AI writing tool can always overpromise. That seems to be the case with Longshot AI, in that no AI is ever going to be 100% accurate. So no matter what they say, it’s always necessary to double-check the outputs you get, including from Longshot AI.
As for its interface, it’s your average interface that does what it promises. However, it’s quite minimalistic. Some may like that, but others may not be too pleased with the bare-bones approach.
Pricing
Longshot AI keeps it simple with only two tiers in its pricing plan:
Premium — $6 per month (on the annual plan)
Pay-As-You-Go — $19 for one time use
Image Credit: Longshot AI
The Premium version of the plan is well-suited startups and smaller content teams while the Pay-As-You-Go plan is best for those who have no recurring content needs.
10. Content at Scale
Content at Scale boasts that it is everything you need to rank well in search engines, although studies don’t necessarily support that AI ranks as well as human content in the SERPs (more on that later). Content at Scale’s proprietary RankWell feature is said to create unoriginal and undetectable long-form content that mimics human content. It also automates the SEO insights that needs to be done to earn traffic and ranking growth. Sound too good to be true? Read on.
Pros
Content at Scale, as an AI writing tool, is user-friendly, requiring only a keyword and a brief description to generate a lengthy article suitable for blog posts or pillar pages. It also offers integration with WordPress, automatic meta description writing, and an SEO-focused ranking checklist. Additionally, the author praises the tool's support team, making it a valuable asset for content creators despite its limitations.
Cons
The primary disadvantages of this software are its lack of human touch, tendency toward repetition, and cost.
Since the tool isn't human, it can’t incorporate personal stories or lived experiences, which are often vital for making content relatable and credible. AI-created articles often require manual additions of anecdotes and personal experiences to enhance their relevance and impact; Content at Scale is no exception to this rule.
Repetition is another significant drawback. Testing shows that, at times, the output in two, different sections under different headings was nearly identical, making it redundant. This issue, though not always present, highlights the tool's limitations in producing varied content, especially for topics with limited information.
Cost is the third disadvantage. Though, Content at Scale is cheaper than hiring a human copywriter and editor, it is still considered expensive, with no free trial available. The tool's high cost is justified by the technology behind it, but businesses need to evaluate whether the savings in other areas of content creation outweigh this expense.
Finally, remember the reference earlier to AI content not beating human content? Well, a recent Neil Patel Digital study comparing AI to human-written content concluded that human-generated content received more than five times as much traffic as AI-created content. While AI can save you time and create readable content, it doesn’t really help you if you want to rank in the all-important SERPs.
Pricing
This AI writing software has a unique pricing model.
Image Credit: Content At Scale
It does away with monthly subscriptions and instead opts for a flat rate per post, with the cheapest possible price you’ll pay being just $6 per post—provided you use Content at Scale to churn out at least 4,000 posts per month.
What Is the Future of AI Writing Tools?
The future of AI writing tools is controversial. You’d think the future is bright, but consider the following.
AI writing software is still in its infancy, and many factors will still change. They have to.
While AI empowers you to generate walls and walls of text, much faster than humans writing content, AI-written content does not rank nearly as high as human-created content, where it counts most, which is the Google SERPs. Since the point of online content is to rank highly in search, so you can generate traffic and conversions and sales, AI isn’t going to help you as much as humans in this regard.
It still remains uncertain if Google will ever reverse its stance and start to allow AI-written content to rank just as highly as human-made content.
Of course, if you’re using AI for email newsletters and social media copy, then that might be a different story.
Until AI tools can guarantee consistent and high SERP rankings, then their value proposition is compromised and so is their future.
Will AI Replace Copywriting?
The short answer is no. AI will not replace copywriting, at least not at this point where AI-created content still doesn’t have the nuances to perfectly mimic human-written content. Then, as mentioned above, there’s the issue of AI-created content not doing as well as human-written content in the organic search SERPs.
Though you see a good number of people and businesses using AI over human writers in this day and age, we don’t expect this trend to continue or for it to replace human copywriters and writers. At the end of the day, the specificity from manual research, nuances of language, and natural communication ability of human writers are all factors that AI cannot replicate.
Now You Know About the Best AI Writing Tools 2024
AI software has made a huge impact on the writing industry and in marketing, as a whole. The big question mark that’s still outstanding is whether target audiences around the world are better off. AI’s content is generic and sometimes factually inaccurate, though it speeds up the writing process significantly. It’s a tradeoff, at best, at this point.
Choosing which of the best AI writing tools 2024 you want to subscribe to is based on your priorities. The best way to determine if AI is right for you is to give it a go.
Not convinced about AI writing tools and want to partner with a human-staffed content marketing agency instead? Then reach out to us for your online marketing goals now. Contact The Glorious Company today for a consultation and quote.
Any questions? Keep the conversation going by leaving a comment below.
Related blog posts you don’t want to miss:
The 10 Best Copywriting Agencies of 2023