The 10 Best Copywriting Agencies of 2023
The Glorious Company Team
Finding a good copywriting agency to work with requires due diligence. There are many agencies, yet only a select few are qualified to be your trusted partner.
How do you find a copywriting agency that performs well for you?
That’s what our list is for. We’ve researched copywriting agencies to give you a detailed breakdown of their specialties, pricing, features, and pros and cons of working with them.
What Does a Copywriting Agency Do?
A copywriting agency specializes in writing ad material for businesses. Their ad copy is so persuasive that prospective customers take the action businesses want from them, which is to make a purchase or move further down the sales funnel.
Ad copy is online and in print. The growth of the Internet means that these agencies are more widespread than ever—which also means you have to vet them properly.
Copywriters produce the following materials:
Blog posts
Articles
Brochures
Reports
Website copy
Ebooks
Flyers
Emails
Why Do You Need a Copywriting Agency?
Here are some reasons you need a copywriting agency:
More Conversions — Agency copywriters use persuasion to make prospective customers take the action you want. This could be clicking on the CTA of an article or landing page or calling your sales team after reading your ebook or white paper.
Clearer Communication — Agency copywriters get to the point, using modern and punchy language. This eliminates misunderstandings and the friction in getting your message to your target audience.
Scale — An agency scales. If you have numerous projects, an agency tackles all projects simultaneously. Whether one or many copywriting tasks, they’ll get them done with the same level of proficiency and speed.
Seasoned Pros — An agency eliminates vetting copywriters. Vetting them yourself on a one-by-one basis takes time and may not assure quality. An agency already has a team of high-quality copywriters in place, ensuring you’re working with the best.
Best Copywriting Agencies
1. The Glorious Company
The Glorious Company is a first-rate copywriting agency that specializes in telling strong narratives that highlight the unique value proposition of brands’ products and services, while creating SEO-friendly content. With a roster of seasoned, professional copywriters who work in partnership with your team and its marketing goals, this agency gets your content on the 1st SERP as efficiently as it persuades people to buy from you.
The Glorious Company is adept at a whole range of copywriting services, including product-led content, how-tos, pillar pages, topic clusters, interview features, and reports. The agency produces everything from blog posts and case studies to copy for landing pages, websites, email, and ebooks.
This agency has helped to drive millions of dollars’ worth of conversions and revenue to businesses’ websites and enjoys high ratings and reviews from present and past clients.
Get in touch with them today to benefit from partnering with an agency that also gives you your own project manager for all of your campaigns.
2. Writing Studio
Writing Studio offers content writing services to help businesses increase their online traffic and grow. They provide a wide range of content types, including blog posts, press releases, web content, scripts, articles, white papers, ebooks, technical content, SEO content, product descriptions, and newsletters.
This agency’s content writing is designed to capture audience attention, establish industry authority, and drive sales. Their service is suitable for various business types, including agencies, ecommerce websites, enterprises, and publishers. They offer custom content solutions to meet specific needs.
Customers can detail their content requirements and goals, and Writing Studio’s team tailors their content crafting to clients’ needs. The team’s writers then work on content and provide clients with an exact content delivery date, ensuring deadlines are always met.
3. Verblio
Verblio is a blog and content writing service whose owners are passionate about content marketing. They’re known for providing a diverse stream of content creation services, including blog posts, articles, web copy, ebooks, and more.
The agency essentially operates a platform where diverse industry experts work as their writers. They have a pool of 3,000 US-based writers who have been rigorously tested and reviewed by their in-house team. Clients can then choose from writers and content they like, eliminating the need to sift through resumes.
Verblio also offers additional services for content strategy and SEO help. They write for a wide range of industries but use a hybrid of AI tools with human-written content to guarantee accuracy. They emphasize the importance of human expertise in content creation, even when utilizing AI. Tailored solutions for agencies and enterprises that require large amounts of content are available, too.
4. MarketSmiths
MarketSmiths is a human-focused copywriting agency that specializes in writing for high-growth startups and enterprise clients. Based in Brooklyn, New York, they have a stable of writers with experience across different industries and writing in numerous formats.
The agency hand-selects its copywriters, saving its clients the time and hassle of having to go through any copywriting candidate individually for projects. The end result is an agency that promises that you only need to onboard one of their copywriters one time—and then sit back and wait for their work to speak for itself.
MarketSmiths produces brand, product, and industry-specific copy, sales collateral, website copy, and content marketing materials.
5. Semrush Content Marketplace
The Semrush Content Marketplace is this well-known web-analytics tool’s freelance writer platform. Here, businesses looking to find a writer are quickly matched with a copywriter from Semrush’s roster. Writers on the platform can tackle a wide range of copy, such as email newsletters, professionally written articles, ebooks, press releases, website copy, and product descriptions.
One of the selling points of the Semrush Content Marketplace is copy that’s returned to clients in a timely fashion, by deadline, every time. Their agency model also works on the basis of white-labeling, so any business can rebrand the content this marketplace produces for them as their own.
B2Bs, B2Cs, and agencies can all take advantage of the copywriting services provided by Semrush.
6. The Hired Pens
The Hired Pens is a copywriting agency with offices near Boston and in New Hampshire. Founded in 2001 and featuring senior-level copywriters, they specialize in writing across various industries for businesses, agencies, health systems, universities, nonprofits, and more. They emphasize the importance of in-depth writing and offer services like branding, collateral creation, content marketing, editorial work, emails, social media strategy, speechwriting, video scripting, and web copywriting.
The agency's diverse portfolio showcases their work for clients in different sectors. They highlight the need for distinctive and memorable brand communication and offer expertise in creating various types of content to engage audiences effectively.
The Hired Pens copywriters perform client research, conduct interviews, and then take those details to produce the first draft—which goes through a few editing rounds until complete.
7. Composely
Composely is a copywriting agency that functions as your in-house team. Its staff of remote workers are easy to onboard and helps you drastically scale your content production. One of the strengths of this agency is that it produces content in your brand’s voice, seamlessly aligning with your tone and personality.
Composely’s flexible pricing structure means that clients only have to deal with a pay-as-you-go model, with no long-term contracts. This allows businesses to operate more nimbly, only activating the copywriting campaigns they require in the moment and paying for as little or as much as they need at a time.
The copywriting company a volume of copywriting services. These include blog posts, press releases, SEO content writing, ebooks, technical materials, and white papers.
8. Brafton
Brafton has been delivering inbound marketing services since 2008. This copywriting agency offers a range of services including content creation, SEO optimization, graphic design, web design, video production, email marketing, and more.
Brafton's content marketing strategy is fueled by client goals and data, delivering quality content that resonates with target audiences and achieves measurable goals. They also specialize in SEO consulting, PPC strategy, email marketing strategy, social media marketing strategy, and UX & web design.
Their Content Marketing Platform allows clients to plan, produce, and measure performance all in one place for greater, centralized control over any copywriting campaigns. Brafton has a history of successful campaigns, but their price point may be out of reach for some businesses without bigger budgets.
9. WordAgents
WordAgents is content writing service specializing in impactful SEO content. They offer personalized content plans, with expertise in SEO and engagement, aligned with Google's standards. With a team of 500+ writers and editors, they can deliver up to 300,000 words monthly, including a 10,000-word guarantee in 7 days. Their approach adapts to evolving SEO trends.
Services include various content types, such as blog posts and website, ecommerce, and SEO content. They offer three pricing tiers: Essential for AI-assisted writing, Elite for tailored high-quality content, and Exclusive for fully personalized solutions.
Add-ons like content briefs, SEO optimization tools, royalty-free images, and WordPress publishing round out their offerings. The service caters to publishers, agencies, ecommerce, and local businesses. This copywriting agency’s resources include reviews, writing samples, and FAQs.
10. Get a Copywriter
Get a Copywriter sells copywriting services to agencies, businesses, and ecommerce ventures. They create content like blog posts, articles, web pages, product descriptions, press releases, and white papers, crafted by experienced writers for a diverse range of industries.
This copywriting agency has rates available for AI-assisted and human-written content, with AI + human content stressed as the most cost-effective option. Additionally, there's a monthly blogging subscription for a well-rounded content marketing solution.
They offer unlimited revisions, a money-back guarantee, and senior editor reviews. Native English-speaking writers are the norm at this agency, spanning various skill levels.
For clients who are committed to creating and publishing content consistently over successive months, Get a Copywriter also features a monthly subscription plan.
How to Pick a Copywriting Agency
Not every copywriting agency is created equal. They all have different strengths and weaknesses, based on the experience of their copywriters and the management skills of their project leads. Choosing the right agency goes a long way toward getting the content you need right off the bat, which you can start applying toward SEO to generate revenue as soon as possible.
Here’s what to look for in a solid copywriting agency:
Subject Matter Expertise — A good deal of copywriting is based on research, but copywriters should also be experts in specific niches since there are many things that experience teaches, which research doesn’t cover. Before picking a copywriting agency, see if they specialize in a specific industry or industries.
SEO Knowledge — Much of the copy in today’s modern world goes onto the web. Search engine optimization is critical to getting site visitors and conversions on your website. That’s why it’s imperative that copywriters have a sound, working knowledge of SEO. This isn’t keyword stuffing; rather, it’s naturally inserting primary and secondary keyword phrases into content in such a way to make it surface in the search engine results pages (SERPs).
Project Management Skills — Project management is what copywriting campaigns are founded on. A campaign has many moving parts, involving the copywriter, editor, marketer, and other stakeholders. You need to find a copywriting agency that demonstrates its capacity for managing many detailed copywriting projects simultaneously. Deadlines don’t need to suffer just because there are multiple projects in the pipeline.
Soft Skills — Good communication, responsiveness, and fast turnaround times are all essential qualities in copywriters. These soft skills are just as important as delivering punchy, actionable copy that tells captivating narratives and fulfills SEO goals. Look for an agency whose copywriters and projects managers are highly communicative and answer all your questions.
Find a Copywriting Agency You Can Count On
You need to find an agency that has an ideal combination of quality, the right skill set, and a track record of working on successful campaigns with numerous brands. Carefully looking through the website of an agency you’re considering before working with them is necessary. This due diligence helps you understand what they offer and lets you examine any indications of social proof to help you make a decision.
Have any questions? Keep the conversation going by leaving a comment below.
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