How to Start a Content Marketing Agency in 2023
The Glorious Company Team
How to Start a Content Marketing Agency Checklist
Plan Your Content Marketing Agency's Business Model
Turn Your Content Marketing Agency Into a Legal Entity
Register Your Agency for Taxes
Open Your Agency's Business Bank Account and Credit Card Account
Establish Your Agency's Accounting
Get Any Necessary Licenses and Permits
Arrange to Get Business Insurance
Market Yourself to Get More Clients
Software to Operate Your Content Marketing Agency
Benefits of Starting an Agency
Learn what it’s like to run a lucrative online business when you start a content marketing agency. Running an agency puts you right in the middle of the hottest form of marketing in the 21st century. You’ll work with clients big and small to develop content strategy and decide which marketing channels are most effective for specific content types. It requires dedication, business savvy, and project management skills.
Let’s dive right into what you need to make your goal a reality.
How to Start a Content Marketing Agency Checklist
Here’s a quick checklist of the main points you need to understand as you build your agency:
1. Plan Your Agency’s Business Model — Come up with a plan that decides on the viability of your business and how you’re going to finance your endeavor. Then, determine what your service offerings and unique value proposition are.
2. Turn Your Agency Into a Legal Entity — Make your business official by establishing its business structure to protect yourself from liability.
3. Register Your Agency for Taxes — Ensure you’re on the right side of the law by complying with tax laws in your state and federally, for which you’ll have to register.
4. Open Your Agency's Business Bank Account and Credit Card Account – Open the necessary bank accounts your business needs to transact with customers and vendors.
5. Establish Your Agency’s Accounting — Set up the accounting solution for your business, so you can always easily keep track of your income, revenue, and expenses.
6. Get Any Necessary Licenses and Permits — Obtain the necessary documents the law requires you to have before you can start your agency.
7. Arrange to Get Business Insurance — Protect your new agency by insuring yourself professionally with the right kind of coverage.
8. Market Yourself to Get More Clients — Reach out to leads and generate demand to make sure that your business is always serving clients and making money.
Plan Your Content Marketing Agency's Business Model
Writing out your business plan is critical for your success. It sets out a high-level roadmap that provides guidance for how you plan to grow and operate your new venture. According to the Harvard Business Review, entrepreneurs who come up with formal business plan are 16% likelier to create a viable business than those who don’t.
Take the following factors into consideration as you map out this plan.
Think of a Name for Your Business
Naming your business is so vital to its success. Think of how you instantly understand what a business is about just by hearing its brand name. Choose a name that’s unique, catchy, and memorable. Try not to pick a generic, run-of-the-mill name since it won’t stand out.
If you’re having trouble coming up with a name for your new content marketing agency, here are free business-name generator tools you can use:
As you settle on a name, it’s crucial that you pick one that’s available to use. Check the following resources to ensure that your name isn’t already picked:
The business records of states in which you plan to do business
Trademark records, both federally and locally
Web domain availability
Once you’ve settled on a business name for your agency, you need to register a domain name for it. There are numerous domain registrars. Here are some of the most reliable ones:
When you’re ready, the Small Business Administration (SBA) has a handy guide to registering your business.
Identify Your Target Market
To whom do you want to sell your content marketing services? What’s your ideal audience? Is it small businesses or larger corporations? Is it a mix? Are your customers located in a specific industry or niche?
All of these questions are important for you to answer right off the bat, so you have a clear understanding of whom to tailor your services and sell to. Once you determine who your target market is, you’ll be able to structure your business plan around your customers. After all, when you make it your number one goal to serve your customers excellently, then business and referrals follow you.
How Will Your Content Marketing Agency Make Money?
This question is closely related to your service offerings and how much you charge for specific services. Your agency will make money based on these factors:
What kinds of services you offer
What industry your target audience is in
How frequently you can bring in new leads
How much you can retain existing clients
How much your clients are willing to pay you
Understanding your agency’s value and worth
Let’s take the above bullet points and roll them into an example.
For instance, you could offer SEO and regular content creation for a company’s blog. If your clients are in tech (and are a big company), they can pay generally very well. If your client appreciates the value you bring to their website, then you can make them existing clients, which will guarantee monthly recurring revenue or even yearly recurring revenue from them.
Figure Out Your Costs
As you begin to plan your new business venture, you'll need to figure out the costs involved. First of all, you'll need to decide the type of business model you'll use and the type of services you'll offer. Next, you'll want to estimate what your startup costs will be, including the cost of registering your business, developing a website, and hiring any full or part-time employees. You'll also need to factor in ongoing expenses such as office rent, utilities, software licenses, and marketing expenses.
It's essential to think about pricing models such as hourly rates, per-project rates, or retainer pricing, and how they'll fit in with your costs. Come up with a system to smoothly bill your clients. To price appropriately, you'll need to do some market research to understand your target audience and competition. Have a clear idea of what your ideal clients look like. Consider the type of content marketing services potential clients will need and the level of difficulty involved.
Starting a successful operation requires careful consideration of costs, pricing models, and market research. Understanding these factors can help you build a thriving business while providing high-quality services to your clients.
Develop a Service Offering
To attract your clients, you need to understand what services they’re looking for that can solve their pain points. Figure out what services your agency wants to offer in the first place. Ask yourself the following:
Do you have the expertise to offer the services you’re considering?
Can you manage projects efficiently for the service types you’d be offering?
Is there really demand in your target market for the services you’re thinking about offering?
Once you evaluate these questions, you’ll have a better idea of what to offer.
There are numerous marketing services that fall under the banner of content marketing, including:
SEO (search engine optimization)
Article writing
Copy for websites, landing pages, homepages, service pages, etc.
Ebooks
Case studies
Email campaigns
Video
Infographics
Reports
White papers
In the 21st century, all business types can benefit from these types of marketing, and the demand is growing. Since 2014, digital marketing spending by CMOs in the US has grown substantially, with the biggest growth coming since 2020 and peaking at 20.2% in 2022.
Now that you have a better concept around service types, learn how to set prices for your services.
Set Your Fees for Services
Deciding how much to charge for your content marketing services is an important step in starting your agency. Consider what pricing model you want to use, whether that’s a flat fee, retainer, commission-based, or hourly rate. Each model comes with its own pros and cons, so it's important to consider the costs you have calculated for your business, as well as the value your services will provide to clients.
If you go with a flat fee, you'll have to determine the total cost of each project and charge a predetermined amount. Retainers involve charging a monthly fee for a set number of services. Commission-based pricing is where you earn a percentage of the revenue generated by your client. Hourly rates involve charging clients for the amount of time you put into their project.
When setting your fees, take a look at what other digital marketing agencies are charging and consider the experience and quality of your work. Don’t undercut yourself and undervalue your services; also don’t overcharge and price yourself out of the market. Finding the right balance of pricing will not only help you earn more profit, but also draw in and maintain a steady client base.
Pricing Model: Flat Fee/Fixed Fee
Deciding on your pricing model is crucial to your success and profitability. One popular option is the flat or fixed fee model, where you set a predetermined price for your services. This approach provides more predictability for you and your clients, who can budget and plan accordingly.
To determine your flat fee, consider how much time and resources will go into each project, from content creation to distribution and analytics. Your pricing should reflect the value of your services, taking into account your experience, expertise, and the market rates for similar agencies.
One potential advantage of the flat fee model is that it simplifies your billing process and allows you to focus more on delivering high-quality content and excellent service. By having clear expectations and guidelines in place, you can avoid any disputes or misunderstandings with clients about the scope of work or cost of services.
Pricing Model: Retainer
Another approach is to charge hourly or project-based fees, but some digital marketing agencies prefer to work on a retainer basis. This pricing model involves charging a set fee each month in exchange for a set amount of work.
For example, you might agree to create four blog posts, two social media posts per day, and an email newsletter each week for a client for a set monthly retainer fee. This approach helps you better manage your workload and ensures that you're receiving consistent income from clients.
When debating a retainer pricing model, it's important to look at the amount of work each month, as well as your own costs. You should also consider the client's budget and what they're willing to pay for your services. Be sure to set clear expectations for what's included in your retainer package and communicate regularly with clients. Make certain they're happy with the work you're doing.
Implementing a retainer pricing model can help you build a more stable, long-term client base and optimize your workflow. With a little careful planning and attention to detail, it can be a successful approach for your content marketing agency.
Pricing Model: Commission or Performance-Based
Two other popular pricing models are commission and performance-based approaches.
Commission-based pricing means that your agency earns a percentage of the client's overall marketing budget. This pricing model allows for a predictable revenue stream, with the potential to earn substantial profits for successful marketing campaigns. On the other hand, commission-based pricing may discourage agencies from prioritizing lower budget clients or implementing long-term marketing strategies.
Performance-based pricing, on the other hand, means that you’re paid for your services based on the success of your marketing efforts. This model aligns the goals of both the client and agency, as the agency is incentivized to produce measurable results. Still, it can be challenging to negotiate a fair pricing structure. As a result, some of your clients may hesitate to take the financial risk of a performance-based model.
Pricing Model: Hourly
Yet another common pricing model is to charge clients on an hourly basis.
Calculate what your rate will be, based on factors like the experience and time involvement of your team and the overhead costs of running your agency. It's important to research the prices of similar digital marketing agencies in your niche to ensure your hourly rate is competitive, yet profitable.
Hourly pricing can be beneficial for both you and your clients. For clients, they only pay for the time it takes to complete a project, rather than a flat fee for the entire project. On the other hand, it lets you to accurately track and bill for the time spent on a project.
You need to be transparent with your clients about your hourly rate and provide regular updates on the amount of time spent on a project to avoid unexpected bills. Set clear boundaries and expectations on the scope of work that will be done within the designated hours.
Some digital marketing agencies don’t like charging hourly because it doesn’t give clients an indication of the true value of agency work—by simply reducing all of an agency’s expertise and output into an hourly calculation.
Can You Build Your Own Team?
Running an agency means managing a team of experts to run campaigns and produce deliverables for your customers. Inevitably, you’ll have to manage an ever-expanding team of experts if you want your agency to grow. You’ll delegate, assign projects and tasks, and oversee the entire operation.
Ask yourself if you can do this, particularly if you’re coming from a freelancer background, where you essentially just managed your own workload. There’s a huge difference between managing your projects and overseeing a huge number of moving parts. Plus, there are also the soft skills—like communication and responsiveness—that you have to foster to successfully build a team.
Are You Dedicated Enough?
Owning and operating your own agency is entrepreneurship at its finest. You’ll feel exhilaration when you get your first client and when you retain clients or even expand your customer base. On the flipside, you’ll feel frustration from challenges like your customer base dwindling if the economy isn’t doing well or the inability to retain existing clients, for a number of reasons.
To navigate through these ups and downs at your agency, you have to be dedicated to making your agency profitable from the get go. You have to be willing to do what it takes to see things through and steer your agency to success. That includes everything from long hours, early mornings, late nights, and dealing with customer rejection to managing the growing pains of an expanding business.
Turn Your Content Marketing Agency Into a Legal Entity
Select the type of legal entity that best suits your business. You have several options, including sole proprietorship, partnership, limited liability company (LLC), and corporation. It's important to research each option and choose the one that will provide the most legal and financial protection while meeting your business goals.
Next, decide on a name for your business and register it with your state government. You’ll need to check if your desired name is available and if it’s not, come up with a different one. Once you have a name, file the necessary paperwork with your state to officially register it as your business's legal name.
You’ll also need to get the necessary business licenses and permits to operate in your area. This would involve some paperwork and a government fee.
Lastly, set up your business structure by choosing ownership percentages, drafting an operating agreement, and obtaining an Employer Identification Number (EIN). It is better to consult an accountant or attorney to ensure that your legal entity is set up correctly.
Register Your Agency for Taxes
You need to register for a variety of state and federal taxes before you can start running your agency.
You must have an EIN issued by the federal government before you can register for taxes, if you grow beyond a sole proprietorship. Since that’s what your business structure will look like by operating an agency, there’s no way to avoid this.
Luckily, the process of getting your EIN is hassle-free. Visit the IRS’ website to apply for your EIN online.
The Small Business Administration (SBA) website has another handy guide that helps you determine your state tax obligations. Its “look up your state” feature fast-tracks your search for your state’s business tax requirements.
Open Your Agency's Business Bank Account and Credit Card Account
Setting up a separate account from your personal banking is vital when you’re running your own business. It’s better organization to have these financial accounts distinct from each other, but it’s also asset protection: Should your business be sued, at least your personal assets won’t be on the line if you keep accounts separate.
Open Your Business Bank Account
Opening your business account is straightforward. Head to your local bank and set it up. Having a dedicated business account for your content marketing agency comes with the following benefits:
It protects your personal assets.
Accounting and tax preparation are easier.
You can apply for business loans with a dedicated business account.
Open Your Business Credit Card Account
The same concept applies here: Getting a dedicated credit card for business use places all your business expenses in one location. This keeps your professional expenses separate from your personal ones for better order.
Another benefit of getting a business credit card is that it builds your agency’s credit history. This will come in handy down the line, if you want to raise money for your ventures.
Establish Your Agency’s Accounting
Setting up your agency's accounting may not be the most glamorous task when starting a business, but it's a crucial one. It's important to establish solid accounting practices from the beginning to ensure your agency's financial stability.
First, choose the right accounting software to fit your business needs. There are plenty of options out there, such as QuickBooks, Freshbooks, or Xero, which offer features like invoicing, expense tracking, and financial reporting.
Next, determine your pricing model and hourly rates, so you know how much to charge clients. As mentioned above, establish a separate business bank account to keep your personal and business finances separate and make it easier to manage your agency's cash flow.
Hire an accountant or bookkeeper to help you stay organized and up-to-date on taxes and financial regulations. They can also assist with payroll and employee expenses if you have full-time employees.
Regularly review your finances and track your expenses to help you make informed financial decisions for your agency. By establishing solid accounting practices, you'll be on a solid path to running a financially successful business.
Get Any Necessary Licenses and Permits
Comply with the law in your state to ensure you have all the licenses and permits you need to operate. If you don’t, you may be fined or shut down, which can tank you before you even get off the ground. Here’s what you need to know.
Explore Your State and Local Business Licensing Obligations
There’s a good chance that you may need state and local licenses to legally operate. There are numerous ways to find out for sure:
Check the SBA’s resource on obtaining state licenses for your business.
Consult with a business lawyer to see what paperwork you have to file.
Go to the agency in your state that provides business licenses, such as your local Secretary of State and Department of Revenue.
Make Sure a Services Agreement is in Place
It’s good to get into the habit of always obligating your customers to sign a services agreement before you begin any new project. One popular example of this is a statement of work or SOW. This lays out all of the particulars of your working relationship, the payments and terms, what each party’s responsibilities are, and limits scope creep due to its specificity.
A service agreement protects you and your clients, so never start a project before one is signed by both parties.
Arrange to Get Business Insurance
Your content marketing agency needs business insurance to protect itself. Even if you're working from the comfort of your own home, you'll need to make sure that your business is covered in case of any mishaps or unexpected events.
Here are some key steps to keep in mind.
Assess the type of coverage that you need, such as general liability, property insurance, workers' compensation, and business interruption insurance, among others. Once you have an idea of what you need, it's time to start researching your options online or by picking up the phone and speaking to insurance agents one-on-one.
Shop around for quotes and compare the coverage and pricing of different insurers. Make sure to read the details closely and ask questions if you're unsure about anything. It's important not only to find an affordable option, but one that also provides the necessary coverage for your specific business needs.
Be sure to review your coverage periodically, so that it remains sufficient as your business grows and evolves. Don't risk leaving your agency vulnerable to unforeseen events. Take the time to get proper business insurance today.
Market Yourself to Get More Clients
Just because you have a roster of clients doesn’t mean that they’ll stick around forever. Things change, and unexpectedly losing clients will have a detrimental impact on your bottom line. How to mitigate this? You have to get in the habit of constantly promoting yourself to generate new leads and demand in your content marketing solutions. Get more clients with these strategies.
Create a Website for Your Content Marketing Agency
You’ve heard it said that your website is your best salesman. Your website is your 24/7 portal to lead generation. It never closes and will always encourage prospects to email or call you. It’s crucial that your website prompts site visitors to want to reach out to you, just as it should educate prospects about your service offerings.
The great news is that websites are easier than ever to create. You can always hire a web designer or developer for approximately $75 per hour, or you can try your hand at designing your own. Platforms like Squarespace, GoDaddy, and Wix are just a few examples of site builders that are highly user-friendly, even for those with no website designing experience.
Leverage Social Media to Promote Your Business and Content
If you're looking to promote your business and content, leveraging social media should be at the top of your list. Here’s what to do:
1. Identify your target audience — Before you start promoting your business, determine who your target audience is. This will help you create content that resonates with them.
2. Choose the right social media platforms — Not all social media platforms are created equal. Choose platforms that your target audience uses the most. Evaluate Twitter, LinkedIn, Instagram, and Facebook to see where your audience spends the most time.
3. Create high-quality content — Once you've identified your target audience and selected your social media platforms, start creating high-quality content that provides value to your audience.
4. Use social media management tools — To streamline your social media efforts, use social media management tools like Buffer and Hootsuite to schedule posts in advance.
5. Engage with your audience — Social media rewards you for engagement. Respond to comments, ask questions, and initiate conversations. Over time, you’ll build an audience that will see you as credible and a problem solver for their pain points.
6. Incorporate paid advertising — While organic reach is still possible on social media, incorporating paid advertising can help increase your reach and expand your audience.
Use Content Marketing to Raise Your Brand Awareness
When you launch your agency, you’ll generally be an unknown quantity (unless you have numerous networking contacts from your previous work as a freelancer or career to already market your new agency to). Let’s assume you’re mostly unknown, though. In this scenario, creating a lot of content for your own brand can work wonders in raising awareness about your brand and service offerings, as well as educating your leads on what you do.
For instance, you can start your own blog on your content marketing agency’s website, where you publish content that answers questions your leads in your industry have. Publish content regularly, a few times each week. In tandem with that, launch social media accounts for your agency across several social sites, sharing your content there, too. You can even open your own YouTube channel in conjunction with the above strategies. Prepare PDFs, guides, and downloadable content as additional lead-generation magnets.
Doing all this streamlines the types of leads who will find and contact you.
Start a Blog to Generate Organic Traffic
Launching your own blog can be a powerful way to generate organic traffic to your website.
But where do you start? Choose a niche and audience that you want to write for. This could be based on your interests or the target market that you want to reach. Once you've identified your niche and audience, it's time to start creating high-quality, valuable content that will engage your readers. This content should be optimized for search engines with relevant keywords and meta descriptions. Consistency is key here, so be sure to have a content calendar and stick to it. Use social media to promote your blog and engage with your audience.
Over time, your blog can become a valuable resource for your target audience and can drive traffic to your website. Remember, it's important to stay patient and focused. Building a successful blog takes time and effort, but the rewards can be significant.
Use Email Marketing to Generate Leads
There’s a couple of ways you can go about email marketing to raise your new agency’s brand awareness.
You can build your email list when you begin to grow the amount of organic traffic that lands on your site. By adding email subscription CTAs you can engage with and nurture your regular site visitors down your sales funnel.
The other option is, right out of the gate, to email your existing contacts and network to tell them about the new agency you’ve just launched.
Either way, email marketing is an effective tool to inform people about what you’re up to and how you solve leads’ pain points.
Software to Operate Your Content Marketing Agency
You’ll rely on various SaaS tools and software to run your entire operation. Here are some of the main types of software we use to keep The Glorious Company running smoothly.
CMS
A CMS, or content management system, is a software application that supports the creation and management of digital content. It streamlines the process of organizing, publishing, and distributing content across various channels such as social media, email marketing, and blogs.
Credit: Squarespace
Having a CMS in place can significantly boost your agency's workflow and productivity. It eliminates the need for manual content management, making it easier to maintain an online presence. A CMS also helps with content creation by enabling collaboration between team members and clients. With the ability to set roles and permissions, each person can work on their part of a project simultaneously, streamlining the process.
Some examples of CMS include WordPress, HubSpot, and Squarespace. WordPress is one of the most popular because of its versatility and vast number of plugins available. HubSpot is a comprehensive platform with a CRM and marketing automation tools that make it an all-in-one marketing solution. Squarespace is a user-friendly CMS that simplifies website creation. Whichever CMS you choose, having one in place can help your content marketing agency run more efficiently, produce high-quality content, and increase client satisfaction.
Keyword Research Tool
To discover your clients’ competitor rankings—as well as identify new pillar pages and topic clusters to create content around—your content marketing agency will need a keyword research tool. For tasks like keyword-gap analysis and organic competitor research, such software is invaluable.
There are various ones from which to choose. Some of the most popular include:
Project Management Tool
As a content marketing agency owner or manager, it's important to keep track of all your ongoing projects, timelines, and deadlines. And this is where project management tools come in handy. Such tools help you delegate tasks effectively, monitor progress, and ensure timely delivery of projects to clients.
Project management tools are software applications designed to help plan, organize, and manage resources and tasks related to specific projects. Most tools offer features like task management, time tracking, and team collaboration. Others come with features that help with budgeting, invoicing, and resource management.
Top project management tools for content marketing agencies include Asana, Trello, Wrike, Todoist, and Basecamp. Each tool has its own unique set of features and pricing options, allowing you to choose the one that best suits your business needs and budget.
Using a project management tool can streamline your workflow, boost productivity, and improve communication among team members. Plus, it ensures that everyone is on the same page and working towards the same goals, resulting in better quality output. Overall, having a project management tool in place is crucial for a successful agency.
Chat Software
Chat software streamlines communication between you and your teammates at your agency or between you and your customers at their businesses. Instead of spending a really long time poking around in email threads trying to find relevant discussions, chat software lets you ping someone in real-time or asynchronously to communicate and move projects forward.
Information and references are easier to locate, and communication overall is faster. One example of popular work-based chat software is Slack, which allows you to work in teams, directly message your customers and teammates, and set up dedicated channels for distinct projects.
Cloud Storage and File Sharing Platform
During the course of your operations, you’ll discover that you’ll need to store a lot of data for all of the projects you’re spearheading at your agency. The solution lies in cloud storage, where you can save all your most important files and folders, as well as handily share them with your teammates and clients alike.
One of the most widely used solutions is Google Drive, which is a comprehensive suite of cloud and sharing solutions. Alternatives include Microsoft OneDrive for Business, Box, and Dropbox Business.
Digital assets that you will handle in content marketing cover:
Documents (blog posts, articles, email copy, website copy, ebooks, case studies)
Videos (explainer videos, product videos, animations)
Images (pictures for blog posts and articles, case studies, and landing pages)
Having an all-in-one repository for these digital assets is priceless.
Web Analytics Tool
Digital marketing agencies must have insight into whether their online marketing campaigns are working or not. Web analytics tools give them information to determine just that. These tools give you insight into how your website visitors are interacting with your content, which can help you make more informed decisions about your content marketing strategy.
Credit: Google
Some popular web analytics tools that you can use for your agency include Google Analytics, Adobe Analytics, Kissmetrics, and Mixpanel. Each tool comes with its own set of features and capabilities, but they all allow you to track key metrics such as website traffic, page views, bounce rates, and time on site. These insights help you determine which content is resonating with your audience and which pieces may need to be revised or optimized.
Web analytics tools can also help you track the success of your other marketing efforts, such as email campaigns and social media promotions. By analyzing how your audience is engaging with your content across different channels, you can optimize your marketing campaigns and drive better results for your clients.
Overall, web analytics tools are an invaluable resource for any agency looking to stay on top of its game. By investing in the right tools and regularly analyzing your data, you can refine your approach and create more effective strategies that deliver real results for your clients.
Meeting Software
As you run and grow your agency, you’ll be spending a lot of time in virtual meetings. These can be anything from client kickoff calls to regular progress meetings to talk about moving projects forward. To handle all this without hiccups, we recommend using meeting software that allows you to set and forget your meeting obligations.
Meeting software is quite ubiquitous, but here are some of the most dependable options you have at your disposal:
While some of us don’t always enjoy meetings, it’s a necessary evil when you’re involved in project management. These tools ensure that you’re always on top of your meetings without missing a beat.
Benefits of Starting an Agency
In spite of the hard work through sweat equity you’ll have to put in to grow your business, there are plenty of rewards to reap. That’s why it’s well worth it to pursue your dreams of running your own digital marketing agency.
For starters, you switch from working for someone else to working for yourself. If you’ve been on the freelancer hamster wheel before, you’ll simply upgrade to a bigger potential. You assume responsibility for a bigger business operation, the management of contractors or possibly even employees (down the line), and the project management and customer service behind it all. With all these extra responsibilities also comes the reality of making a lot more revenue.
You set your own hours and select the work environment you want to interact with. This could be a dedicated office within your own home, a co-working space, or a dedicated office that you rent. There are many possibilities of what your working environment could look like.
You’ll also experience the thrill of building your own brand from the ground up, essentially turning an idea in your mind to a palpable reality that can be quite lucrative over time.
How Much Money Do Content Marketing Agencies Make?
You can stand to make a good deal of revenue. According to service firm Parakeeto, digital agencies can see a 50-60% delivery margin on their profit and loss statements. They can also see a 20-30% operating margin on their profit and loss statements. Of course, this rate can vary depending on the agency's location, size, and level of experience.
In terms of pricing, many content marketing agencies offer a flat rate or hourly rate for their services. Hourly rates can range from $75 to $300 per hour, depending on the agency's expertise and the scope of the project. It's also important to consider factors such as employee salaries and overhead costs when determining your pricing model.
With a solid business plan and a focus on delivering high-quality content and services, a content marketing agency can be a successful and profitable business venture.
Structure Yourself for Success
If your dream is to be a small business owner at the forefront of modern marketing in the 21s century, you can do no better than owning and operating your own agency. You’ll be in charge of your own business, managing a team of contractors and/or employees. You’ll deal with lead generation, payroll, and project management while working with small and big businesses alike.
You can make all this happen if you structure yourself properly from the very beginning, according to the steps we outlined in this guide. Here’s to your success!
If you’d like to work with an agency that produces measurable results for your marketing campaigns, reach out to us at The Glorious Company today.
Have any questions? Keep the conversation going by leaving a comment below!
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