The 10 Best SaaS Content Marketing Agencies of 2023

SaaS, or software as a service, is a rapidly growing niche within the technology sector. As SaaS companies have become more in-demand due to the popularity of their subscription models, a new need has emerged: the need to create and distribute content to attract more customers.

SaaS businesses aren’t specialists in creating this nuanced and highly specialized content. That’s where a SaaS content marketing agency will be a big help. Whether it comes to customer research, SEO, content creation and distribution, SaaS content marketing agencies are the solution for businesses that need consistent content optimized for their target audiences.

The digital landscape is overcrowded with these agencies, however, so making a decision can be quite a chore. When evaluating agencies, be sure to vet them for their expertise, skill level, pricing, testimonials, and portfolios.

We’ve compiled this definitive listicle of the top agencies SaaS businesses can rely on to increase their brand awareness and market share.

Best SaaS Content Marketing Agencies

1. The Glorious Company

The Glorious Company is your go-to SaaS content marketing agency for bringing new customers to your website and increasing the conversions of your subscription model. To sell more of your SaaS services, you need unlimited, informational content that persuades new customers to move down your sales funnel while retaining your existing customers.

Screenshot of The Glorious Company's digital content marketing agency webpage, an example of the best SaaS content marketing agency.

The Glorious Company’s team of experts specializes in research, conducting interviews with your sales team, and SEO to ideate and create content that addresses the pain points of your customer base. Blog posts, case studies, ebooks, emails, video, and website copy (landing pages and service pages) are all in their wheelhouse. This agency also focuses on the distribution of your content over various channels to ensure you get the widest possible reach.

You’ll see your content rank highly on the 1st page of the Google SERPs efficiently, driving more organic traffic and sales to your website.

The agency offers custom pricing and retainers specifically customized to your SaaS goals. Contact them today to see how they’ll solve your business problems.

2. Single Grain

Single Grain focuses on conversion-centered content marketing strategies using SEO tactics and lead generation knowhow. You'll benefit from their proficiency in producing content that ranks well and resonates with your target audience. They excel in various content types, from blog posts to videos, and specialize in driving brand awareness, conversions, and sales.

They've worked with clients big and small alike, making them a seamless partner. They'll help design a content strategy, conduct keyword research, create engaging content, and optimize it for maximum results.

Single Grain provides a slew of specialized SaaS marketing strategies like SEO, content marketing, PPC, Google and Facebook advertising, conversion rate optimization (CRO), and driving leads to your website. Benefit from an experienced team that turns your content into conversions.

3. Animalz

Animalz’s offering of content marketing services is quite diverse when it comes to helping out SaaS businesses. Individualized packages are designed around what a client’s needs are. This level of customization provides a bespoke approach to SaaS content marketing, which is essential since no two SaaS businesses are exactly alike. This company’s roster of clients is diverse, with everyone from startups to software companies to those in the tech sector being represented.

Finding a SaaS content marketing agency capable of solving many problems at once is rare. Animalz’s broad range of services ensures that many of your pain points are addressed. The company offers content creation in the form of blog posts, website structure and content audits, keyword research, thought leadership material, case studies, video scripts, and even conference material solutions.

4. NinjaPromo

NinjaPromo is a SaaS digital marketing agency that specializes in creating a strategic marketing roadmap that will captivate your target market and set your SaaS business apart. In the rapidly growing software industry, having a top-notch product and branding isn't enough. Ensuring your target audience knows about it is the real challenge. NinjaPromo crafts comprehensive SaaS marketing strategies that resonate with your audience's pain points. From in-depth market research to writing engaging content, they've got the solutions you need for success.

Their array of services covers all bases. They provide social media marketing, SEO, PPC (Pay-Per-Click), influencer marketing, content marketing, conversion rate optimization, inbound marketing, affiliate marketing, video marketing, email marketing, and lead generation.

NinjaPromo's success stories and partnerships with industry leaders speak for themselves. Their focus on data-driven strategies ensures your marketing efforts hit the bullseye. With expertise tailored for B2B, they understand the unique needs of the industry. Their experienced team will work with you every step of the way.

5. Kalungi

If you’re a SaaS startup, you may want to consider Kalungi’s suite of solutions for your early growth requirements and goals. One of their strengths is go-to-market (GTM) campaigns for young brands that want to make an impact in their industry niche quickly. They specialize in taking young SaaS businesses past their minimum viable product (MVP) stage, so they can really experience sound growth at a consistent pace.

Their trademark three-step plan is the key to your success. With a start, scale, and profit approach and mentality, this agency applies a well-rounded method to your expansion. Their scaling efforts center around building you a pipeline on which you can rely for continuing growth. Profit focuses on finding you new channels through which your content can be seen and consumed.

6. Codeless

A content production company that’s worked with some of the world’s biggest SaaS companies, Codeless’ unique value proposition focuses on content writing, specifically long-form copywriting. Overall, this SaaS content marketing agency has you covered from all angles, which includes SEO, content strategy, design, and video.

Depending on your budget and goals, one drawback may be their starting price point, which comes in at a minimum monthly commitment of $7,500. However, their list of services and approach is comprehensive, so SaaS businesses that can afford it won’t be disappointed. Codeless offers content services like topic ideation, keyword research, a plan for ranking on the SERPs, style guides, outlines, drafts, copyediting, uploading to your content management system (CMS), and webpage optimization.

7. Simple Tiger

Simple Tiger is known for helping SaaS companies excel in their market by prioritizing, creating, updating, and promoting content. Their services include SEO, where they've successfully helped numerous SaaS companies enhance their organic presence, increase monthly recurring revenue (MRR), and dominate search markets. They emphasize generating predictable revenue by scaling your organic search traffic.

A screenshot of Simple Tiger's homepage.

For paid advertising, they research, build, optimize, and manage your paid ads, focusing on cost reduction and lead generation efficiency. Their content marketing service involves generating high-quality content through ideation, production, optimization, and promotion.

The company also excels in areas like keyword research, technical optimization, link building, and paid social. They identify optimal keywords, fix technical issues, create link building strategies, and perform manual outreach for business promotion.

They pride themselves on results achieved through a combination of proprietary AI technology and proven strategies. Action-oriented, they harness data-led strategies to deliver ROI.

8. Omniscient Digital

If you’re a midmarket B2B or SaaS business, then Omniscient Digital comes equipped with a range of solutions and services to deal with your content and promotion problems. Their number one goal is to drive your business growth with the type of content that they produce for your website.

Screenshot of Omniscient Digital's homepage.

The agency’s thinking behind content creation is noteworthy: It’s based on a blend of two, distinct philosophies. First, they take safe, keyword-based content and then marry that to more controversial or buzzworthy content. This interesting take on things produces results for clients by raising revenue and organic traffic.

In business for a number of years, Omniscient Digital comes up with a well-thought-out and tailored gameplan for your content marketing.

9. Optimist

Optimist is made for SaaS companies seeking a growth-focused SEO and content marketing agency tailored to startups and businesses in the early stages of expansion. This agency has a reputation for driving growth from Series A to IPO, thereby making it ideal as a partner in creating powerful go-to-market strategies.

Their approach revolves around fashioning tactical content that aligns with your specific goals to deliver tangible outcomes against which you can measure baselines. Optimist takes a holistic content marketing approach, valuing authenticity and a human connection with their clients.

The agency’s philosophy is guided by their dedication to creating exceptional content and reaching the right audience. Their team—filled with strategists who analyze, learn, and adapt—engages in open, transparent communication, fostering collaboration easily. Data-driven solutions are their forte, ensuring that your SaaS marketing campaigns are effective.

Optimist offers month-to-month contracts, but their full-service engagements begin at $10,000 per month.

10. Powered By Search

Priding themselves on empowering B2B SaaS businesses to meet their revenue targets, Powered By Search specializes in well-rounded demand generation tactics that produce results for you. This SaaS content marketing agency enables you to save money while still landing deals with customers that are the right fit for your SaaS.

Screenshot of Powered By Search's homepage.

If you’ve had trouble with hitting your trial and demo pipeline goals, then Powered By Search promises to turn this around for you. Another solution they provide is making customers that have a high lifetime value (LTV) find you, so you spend less time on doing the outreach yourself.

Powered By Search has spent more than 10 years working with SaaS businesses, and their combination of organic search and paid traffic can give you good results.

What Is a SaaS Content Marketing Agency?

A SaaS content marketing agency drives more leads to your website and generates more demand for your product and service, so you can sell more of your subscriptions and increase your site conversions. An agency like this is your partner in growth at all stages of your SaaS business, from startup through to established businesses and all the way to IPO.

Lead and demand generation rest on educating and informing your prospective customers at all stages of their buyer’s journey, from awareness to consideration to decision. Sound SaaS content marketing agencies put this content in front of your prospects through organic search, SEO, and paid traffic, along with distributing it across numerous channels for maximum impact.

Benefits of Working With a SaaS Content Marketing Agency

With their in-depth knowledge of your industry, SaaS content marketing agencies provide you with valuable insights and customized solutions based on your specific business needs and goals. They create high-quality, compelling content that not only brings in a lot of organic traffic but also generates qualified leads for your business. They also keep your lead pipeline full.

One of the key advantages of partnering with an agency is their ability to offer an all-inclusive content marketing service. From content creation and distribution to SEO optimization and social media campaigns, they have the skills and resources to enhance your online presence and drive sustainable growth.

They also increase your productivity by saving you time and resources. By handling all aspects of your content marketing campaigns, they allow you to focus on other important aspects of your business. Their experienced team develops consistent content that resonates with your target audience, resulting in a higher customer acquisition and retention rate.

How to Choose a SaaS Content Marketing Agency

Making the right choice in your agency partner is what your success depends on. Here’s a quick look at the important criteria you need to evaluate in your selection process.

Define Your Content Marketing Goals

This is the first, basic step before you choose an agency to work with.

Are you interested in strong growth out of the gate as a startup?

Are you looking broaden your customer base with informational content and materials?

Do you simply want to retain more of your existing customers and cut down on your churn rate?

A monthly planner with a coffee mug on top of it.

These are all vital questions to ask yourself as you set your content marketing goals. When you have a better idea of these types of questions, you can narrow down what agency to seek out. For example, if you’re looking to educate new and existing customers, then it’s important to find an agency that creates expert content that speaks to your target audience.

Define Your Budget

Budgeting is crucial. Budget too little, and your campaigns won’t get off the ground, depriving you of the effectiveness that content production and outreach will bring your SaaS brand and website. Budget too much, and you might be overpaying unnecessarily.

What to do?

Ensure that you can sustain your budget commitment for months; SaaS content marketing isn’t something that yields results overnight or even in a few weeks. Plus, to be successful, you have to regularly produce content over the long term.

See if the agency you’re considering has transparent pricing and if they’re willing to customize their deliverables and project management to your budget needs. A good agency should be able to work with you on this.

Evaluate the Expertise and Services of Agencies

Consider the agency’s approach to content marketing. Do they have a solid content marketing strategy that they can describe to you? Are they experienced in creating various types of content, like white papers, case studies, video scripts, and educational or informational content? A comprehensive approach to content creation is crucial for successful campaigns.

Next, assess their ability to drive organic traffic and generate high-quality leads for your business. A reputable content marketing agency should have a strong focus on SEO and be able to leverage content and social media campaigns to boost your online brand awareness.

A man evaluating documents and a website on his laptop, searching for the best SaaS content marketing agency.

The agency must also understand and routinely keep track of crucial key performance indicators (KPIs) against which to measure success. Unless they commit themselves to digging through the data of campaigns, they’re not going to succeed in optimizing campaigns or changing course when something’s not working. Your agency should be power users of data-analytics tools like Google Search Console, Google Analytics 4, Semrush, Ahrefs, and other keyword tools.

Then, consider their track record and client testimonials. Do they have a proven history of helping businesses achieve sustainable growth and increase revenue? An agency that can share insights and successful case studies is likely to deliver results.

Lastly, evaluate their team. Do they have an experienced team that understands your industry and target audience? A valuable content agency should be able to tailor their services and custom workflow to meet your specific needs.

Frequently Asked Questions About SaaS Content Marketing Agencies

We get a lot of FAQs about working with agencies, so we thought we’d answer the most common ones to help you make the best decision for your SaaS.

Q: What Kind of Content Does a SaaS Content Marketing Agency Produce?

A: Diversity and volume is part and parcel of an agency’s content output. As it relates to SaaS, it’s common for agencies to be experienced in creating a wide breadth of content to better take advantage of numerous content strategies and channels through which to promote your brand. Agencies in this industry typically produce blog posts, articles, landing pages, service pages, case studies, white papers, ebooks, and email campaigns.

Q: How Much Does It Cost to Partner With a SaaS Content Marketing Agency?

A: Costs can vary a great deal between agencies. This comes down to a variety of factors, everything from the experience of the team members and the sophistication of the campaigns to the length of time of your engagement. Many agencies do work with SaaS businesses on an individual, case-by-case basis, customizing pricing packages for each client. Still, some agencies go a different route and have a minimum floor for a monthly engagement that can start in the thousands of dollars per month.

At The Glorious Company, we partner with SaaS businesses on an individualized basis since no two clients are the same. We create customized pricing packages tailored to the specific goals of our clients. Contact us now to learn more.

Q: Why Should You Hire a SaaS Content Marketing Agency?

A: You should hire an agency if you’re serious about growth, reaching more customers, retaining existing customers, and increasing your subscriptions and sales. It’s that simple. It’s also a good idea to hire an agency if you want a centralized solution for your content marketing, complete with a project manager and an accountable team to offload the process onto. This frees you up to do other, equally important tasks for your business, such as refining your product, adding new features, or improving your customer service.

Your Success Depends on Partnering With the Right Agency

In your goals of raising your SaaS’ visibility, generating more leads and demand, and educating your target audience about your product, content marketing is essential. It’s the communication and bridge between your brand and audience, informing them that you are the solution to their pain points.

Working with a SaaS content marketing agency is the force multiplier you need to maximize your SEO, content production, and content distribution. An agency will do the heavy lifting for you, so you can concentrate on perfecting your product and expanding your business.

If you’re ready to partner with an agency now to accelerate your SaaS content marketing, contact us today for a consultation.

Have any questions? Keep the conversation going by leaving a comment below.

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