Content Marketing Agency

Our Content Marketing Services

Our team is proficient in creating content that converts and helps you grow your website’s traffic and business’ revenue. Here’s a breakdown of our services.

SEO — Search engine optimization is the science and art of driving more organic traffic to a website by getting your website to rank for more organic keywords, based on optimizing your website for specific keywords and creating intelligent content for your website. Searches for short- and long-tail keywords your leads and customers perform on search engines bring them to your website.

Keyword Research — This is the detailed process of determining which keywords your website should rank for, which keywords it already is ranking for, and which keywords your competition is ranking for. This forms the basis of determining what keywords your website should be optimized for, as well as the type of content to create to make you rank for more organic keywords and therefore drive in more organic traffic.

Keyword-Gap Analysis — A keyword-gap analysis compares what keywords your competition is ranking for that you’re not yet ranking for on search engines. Failure to rank for higher positions than your competition means that your website is losing organic traffic that’s instead being captured by your competition. Our specialists’ analysis identifies which keywords you need to rank for to take away market share from your competition.

Content Strategy — A content strategy is what makes sense of all the above data that we’ve collected and incorporates it into a coherent plan for your online marketing goals and website. Our expert team’s comprehensive approach to a content strategy includes a plan for what existing pages to optimize; what new keywords to get your website to rank for; what types of topics and ideas to turn into content via pillar pages and cluster topics and additional digital assets; and how to monitor all this through analytics.

Blogging — Your blog is one of the most powerful lead-generation and top of the funnel sales tools ever invented. Blogging involves creating a content calendar to plan for how many published blog posts we’ll create and publish per month—and then executing by publishing high-quality blog posts numerous times per month to position you as a thought leader in your industry.

Case Studies — These chronicle your business’ success in providing exceptional products or services to your clients. They make excellent social proof. Our experts create case studies on your behalf to showcase your excellence. They make great gated and downloadable content or suffice living on the public web.

Ebooks — Ebooks are in-depth guides on a topic of your expertise. They display your authority in your niche and walk readers through how to do something that your product or service helps them accomplish. Ebooks are great as middle or bottom of the sales funnel assets.

Emails — Email marketing is still more than relevant and impactful in 2023. Connect with your audience, send them down your conversion funnel, and keep your brand top of mind at all times.

White Papers — When you want to establish your brand’s knowhow in a particular subject in a more formal way, white papers are the way to go. These deep dives into a certain topic are superb lead-generation tools because they are ideal as gated and downloadable content. Our subject-matter experts are well-versed in a variety of industries and niches.

Website Copy — Website copy is everywhere: on your homepage, landing pages, services pages, product pages, and even your contact us page. Website copy that’s persuasive and clearly explains to your leads what your brand is about, and what its unique value proposition is, can be a game changer for your entire business. Explore our copywriting services to understand how our content writing experts boost your website’s conversions and revenue.