Ecommerce SEO Services

Inside Our Ecommerce SEO Strategy

Professional SEO services will make all the difference to your ecommerce store’s online visibility. Here’s how our expert team handles your online store goals. Essentially, we take your broader goals—more traffic, conversions, and revenue—and break them down into smaller, tactical approaches. Here’s what this looks like.

Organic Keyword Research — This is what it all boils down to: getting a precise view of the keywords that your shoppers are searching for on search engines like Google. The concept is simple: If you can get your website and its relevant product pages to rank highly for these organic keywords, then you can greatly increase the number of visitors you get on your product pages. This then increases your conversion rate and, ultimately, your revenue.

Through interviews with you, research into your competitors, and digging deep into SEO keyword tools like Semrush, our adept team will identify what these keywords are.

As a B2B SEO agency, The Glorious Company is well-positioned to conduct organic keyword research campaigns for your ecommerce website. Contact us today to see which of our ecommerce SEO services is perfect for you.

Applying Your Keywords — Next, we start the process of applying these keywords on your site, so you can gain their benefits. Since SEO is about your customers finding what you sell on the Internet, we have to ensure that these keywords are present in relevant locations on your website, which can  include areas such as:

• Your Homepage

• Within Meta Descriptions

• On Your Product Page Titles

• In Product Descriptions

• Your Image Alt Text

With a professional team of second-to-none copywriters at your disposal, The Glorious Company can implement your keywords into all of your ecommerce product pages. Ask us about our copywriting services today.

Product Page Improvements — Optimizing your product pages is key to driving in that rich, relevant traffic from the search engines. We pay special attention to optimizing product pages because they are great opportunities to get you to rank for longer tail keywords. These are more specific, narrower searches by your customers who are looking for something very exact, thereby making them more likely to buy from you. That’s why these pages need to be optimized well.

Here's how our team of specialists optimizes your product pages. We ensure that each page has:

• A page title

• A couple of paragraphs to describe each product

• Natural keyword(s) insertion

• A model number (if applicable)

• High-quality images of the product you’re selling (each optimized for SEO)

With all of these factors in place, each of your product pages will be set up to draw organic traffic, rank for organic keywords, and convert your customers. In other words, your product pages will benefit from powerful ecommerce SEO services.

Content Strategy and Content Creation — You’ll drive in more organic traffic when you create content on your ecommerce website. Each time your website publishes a blog post, case study, or ebook—just to name a few examples of content marketing—you’ll rank for more keywords. You’ll also have an opportunity to interlink your pages, maximizing traffic you drive in through SEO from the search engines.

The other benefits to having a powerful content plan in place is that you’ll establish authority and credibility with your customers. By producing knowledgeable piece after piece, you’ll set yourself apart from your competitors and increase your chances of persuading your customers to buy from you and only you.

At The Glorious Company, our team of content strategists and copywriters work together seamlessly to ideate and execute a content campaign that turns your ecommerce store into a cohesive content engine. One of the best and most effective examples of a content creation campaign is a blog on your ecommerce website. The idea here is to regularly publish thought-leader, long-form content that’s optimized for organic keywords that your customers are naturally looking for on Google and other search engines. By publishing high-quality content on your blog a few times a week on a regular basis, you’ll rank for more keywords, drive in more traffic, and increase your conversion rates across your site.